Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. Thought leadership is an important part of any successful PR strategy. You can discover powerful industry insights. Filling out company details goes a long way.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

JULY 15, 2015

Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. Think about current events that are occurring in your industry, too. If there’s a lot going on within your industry, journalists might not consider your piece newsworthy at the moment. New leadership announcements . It often depends.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Mentions of your brand across both traditional and new media can amplify your message and help catch the interest of influential players in your industry. Build trust and credibility.

Content Marketing 40

Content Marketing Marketing Media Reputation 40