PR 20/20

MARCH 28, 2022

Cleveland’s HubSpot User Group (HUG) is back for 2022! We’re so excited to regroup with our fellow northeast Ohio HubSpot superfans this year—and even more excited to continue strengthening our skills as marketers. Our first meeting of 2022 was virtual, and the conversation was as lively as ever.

Data 52

Data Meeting Groups Community 52

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. HubSpot Training Program.

Training 72

Training How To Course Software 72

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Source: HubSpot Investor Presentation Q2 2020. Its market cap is $14.3 billion, as of Oct.

How To 59

How To Marketing Enterprise Data 59

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Alumni from math and science backgrounds wanted to see the numbers, with a direct, transactional approach working best. Integration with HubSpot.

Report 81

Report Data SEO Analytics 81

PR 20/20

NOVEMBER 8, 2022

Keep reading to discover the three competitive advantages you can discover today by integrating your ERP with a best-in-class CRM like HubSpot. With a CRM like HubSpot, you can produce and publish helpful content that addresses your customers’ unique pain points, interests, and desires wherever they are in their buyer’s journey.

System 52

System Comparison Resources Enterprise 52

PR 20/20

JUNE 9, 2020

Last year, it became increasingly evident that we had outgrown our existing website. Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. The move transformed the direction of our services at PR 20/20. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

The Proactive Report

APRIL 6, 2021

It allows us to compare websites and decide which ones would give us the best bang for our PR buck. HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. And this is where the DA come in. It’s a valuable tool for PR. How do you build this trust?

Leadership 147

Leadership Engineering Enterprise Social Media 147

PR 20/20

JANUARY 10, 2023

There is no one-size-fits-all approach to marketing. Other examples of one-time project work include: Onboarding to a new CRM like HubSpot. Optimization of HubSpot portal/s. Does my internal marketing team have the necessary skill set and capacity to activate on our marketing strategy?

Agency 74

Agency Marketing Internal International 74

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Alumni from math and science backgrounds wanted to see the numbers, with a direct, transactional approach working best. Integration with HubSpot.

Report 52

Report Data SEO Analytics 52

PR 20/20

OCTOBER 2, 2017

An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conference by HubSpot. In his keynote, HubSpot founder and CTO Dharmesh Shah ( @dharmesh ) talked about alignment. The HubSpot platform, via #INBOUND17. Dharmesh Shah, co-founder and CTO, HubSpot.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

JULY 12, 2018

Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re like our team, we eagerly geek out over new tools. So we decided to feature the product updates at our latest HubSpot User Group (HUG) event in June.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing? HubSpot created the foundation for my inbound perspective.

Marketing 74

Marketing SEO Trade Shows Technology 74

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. The book describes a modern approach to public relations based on identifying and listening to publics, and developing content to engage them in a conversation.

Blogging 61

Blogging Agency Meeting Web 61

PR 20/20

NOVEMBER 6, 2020

We’ve rounded up five of our favorite tips and tricks learned from Liz J. Keep records in HubSpot. Simply navigate to the company record in HubSpot, open the right-hand toolbar, and scroll down. There, you’ll see that HubSpot and LinkedIn are syncing to share connections. Keep reading to learn more!

LinkedIn 57

LinkedIn Meeting Tools Examples 57

Karen Freberg

SEPTEMBER 8, 2018

I had the chance to attend HubSpot’s INBOUND conference this week in Boston, MA. Plus, INBOUND was not JUST about HubSpot – but it was about bringing people together to share insights, ideas, and build connections. Here’s the video introducing the flywheel from HubSpot: Being different is a necessity.

Social Media 71

Social Media Media Conference Education 71

PR 20/20

SEPTEMBER 29, 2022

We are judicious and channel-focused in our approach. HubSpot recommends considering these factors in doing so: Budget / Revenue / Company Size: What is the lowest cost threshold that a customer would have to pay for your product or service? For each, ask yourself: “Does this campaign speak to our ideal client profile?”

Marketing 79

Marketing Creativity Advertising Advertising 79

Karen Freberg

OCTOBER 13, 2019

Our paper was published a few years ago by JPRE, and can be downloaded here. We wanted to explore not only how our students perceived the certification, but the industry as well. Each certification has their own approach. HubSpot makes you wait 12 hours to take the exam. HubSpot (free).

Social Media 72

Social Media Media Pinterest Education 72

The Resolution Blog

FEBRUARY 25, 2019

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. This was one of the realisations I had shortly after I joined HubSpot. This is the traditional outbound approach?—?you’re Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Buzzstream

APRIL 25, 2024

At Siege, we noticed that our placement rate plummeted if we reached out to journalists more than 24-48 hours after an unlinked mention went live on a news site (bloggers are a little more lenient, though they are less likely to respond after about a week.) Let’s first start with a passive approach. Our hard work has paid off!

Brand 62

Brand Branding How To SEO 62

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. Then, after detailing the approach, the results would align 1:1 with the objectives. HubSpot does a nice job emphasizing this process in its eight-step case study guide. Quantifiable objectives headlined every case study we wrote.

Case Study 106

Case Study Study Video Writing 106

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. We’re always testing and changing our approach. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. We’re always testing and changing our approach. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

Inbound PR

MAY 15, 2018

We do a lot of research at HubSpot. But by deeply knowing our own customers we're starting to see a shift where customer acquisition through the described approach above is not only becoming more expensive but it's also not as effective as it used to be.

Software 49

Software Company Marketing Brand 49

Inbound PR

SEPTEMBER 11, 2018

Because the funnel uses a linear approach and as our VP of Marketing Jon Dick says , "Funnels lose the energy you put into them once you reach the bottom. In an internal meeting at HubSpot, Jon futher explained how: The problem with most companies is that they have built their company designed with my dad in mind and not me in mind.

Energy 48

Energy Internal International Meeting 48

Communications Conversations

JANUARY 20, 2022

However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). Momentum is high–and it’s not going anywhere thanks to in-car audio systems, the continued proliferation of smart speakers and the ease with which we can all listen to podcasts on our phones in 2022.

Brand 113

Brand Branding LinkedIn Twitter 113

Karen Freberg

JULY 18, 2017

There are a lot, but we have to keep in mind there are always going to be different approaches and focus areas for each class and professor. What we can do is to see what is out there, what is relevant, and what to watch + integrate into our classes. Social media broadcasts from Hubspot (Hubspot). HubSpot Certifications.

Social Media 40

Social Media Resources Media Case Study 40

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. I’ve been approached dozens of times through the years and never seriously considered selling the agency. The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

OCTOBER 23, 2018

Today, more B2B marketers than ever rely on a content marketing approach. So, thanks to the diligent work of CMI and MarketingProfs, we have a wealth of B2B content marketing information at our fingertips. With this information, we are poised to make 2019’s content marketing strategy the best year yet. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

ImPRessions - Crenshaw Communications

MAY 23, 2017

Although in our experience, mileage varies widely.). And here’s a fun fact, according to HubSpot — titles with the word “who” generated a 22% higher CTR than headlines without it. We also like to consult use BuzzSumo to see what the most shared content is for our keywords and determine any tweaks.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

PR 20/20

OCTOBER 18, 2021

And no matter what our moms and doctors tell us, we trust what WebMD has to say. As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content. Image credit: HubSpot. Do you receive our newsletter? Why is that?

Industry 87

Industry How To Comparison Leadership 87

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Ask yourself: what are the differentiators between our products/services and those of our top competitors? Apply the same concept to your competition.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. From how to approach Facebook Live to creating Snapchat ads for students and many more. Which ones should we not look at? The answer is simple.

Social Media 69

Social Media Media Resources Education 69

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. I’ve been approached dozens of times through the years and never seriously considered selling the agency. The Next Phase of Growth.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 18, 2021

And no matter what our moms and doctors tell us, we trust what WebMD has to say. As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content. Image credit: HubSpot. Do you receive our newsletter? Why is that?

Industry 52

Industry How To Comparison Leadership 52

Sword and the Script

FEBRUARY 19, 2019

Softgiving has a very different approach when it comes to our business model. Not only do I create content and strategy for the company, but I also work directly with our nonprofit clients to develop a robust marketing plan for our software in hopes to increase recurring change donors and fundraising.

Company 66

Company Nonprofit Marketing Software 66