wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. How did they meet? Connect with Ted on LinkedIn. About Barbara Rozgonyi. Growing Social Now.

How To 52

How To Engineering System Insurance 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. But the reaction in the gay and trans community was swift and angry, and sales suffered. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

OCTOBER 23, 2023

Waddington, who has over 29 years of experience in the industry with many of those spent at agencies, emphasises the importance of remaining loyal to clients, fiscal management, and how delivering exceptional work is key for agencies to navigate through tough times. It’s a phrase very common in the client community.

Ethics 62

Ethics Communications Pitching Retail 62

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. These include supermarkets, online retail, telecom and IT providers. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. When I obtain a new client, I research and read everything about the company, including news stories, twitter feeds, and industry-specific communication. That’s how I learned to use Twitter.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

You can tell a lot about a company by how it handles customer complaints. Businesses spend millions on brand reputation and community service. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. They hire high-powered PR agencies.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Solo PR Pro

MAY 1, 2018

How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. Good: I work with retailers on merchandising. PIE builds communities one person at a time, helping senior executives understand, connect, and collaborate.

How To 40

How To Case Study Technology Conference 40

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

You can tell a lot about a company by how it handles customer complaints. Businesses spend millions on brand reputation and community service. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. They hire high-powered PR agencies.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. The final step in understanding how to make a job work for you is knowing when you’ve gotten all you can out of an experience. A Guest Post By Sarah D. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. That includes broadband, cloud services, DIY, gardening, groceries, and online retail. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Fortune favours the brave.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Are there multiple ways a brand can create that buzz?

Retail 225

Retail Consumer Brand Branding 225

Cision

MAY 26, 2017

A big part of cause marketing is knowing how to appeal to the demographic. Whatever you choose to support, be sure to do in-depth research and learn what exactly the followers value the most, as well as how they typically consume content. TOMS also sets a significant example in the retail and ecommerce space. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? How would your business, and your life, change? I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR for Anyone

NOVEMBER 1, 2023

Join Leah Jantzen on an inspiring journey of resilience and unwavering determination, and discover how to elevate your mental resilience for success. Christina reminisces about owning a retail store. Additionally, she shares valuable insights on empowering parents to support their overwhelmed children amidst societal pressures.

Sports 130

Sports Training Retail YouTube 130

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. If so, how?

Local 120

Local Newspapers Retail Sports 120

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

AUGUST 1, 2023

By sharing visually appealing content , such as delicious plant-based recipes, behind-the-scenes glimpses, and success stories, brands can build a loyal following and create a sense of community. Social media also allows brands to monitor conversations, address customer feedback, and collaborate with influencers to amplify their reach.

Brand 62

Brand Branding Ethics Storytelling 62

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat.

Measurement 40

Measurement How To Marketing Engineering 40

Prohibition

AUGUST 24, 2023

Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. They develop crisis communication plans, handle media inquiries, and provide guidance on how to address the concerns of customers and stakeholders.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When I watched the video, I thought, “How fantastic would it be if product manufacturers actually PARTICIPATED in the reviews? Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Waxing UnLyrical

JUNE 20, 2016

Why: “In fact, today I think it’s not so much the question of whether one should or shouldn’t ‘integrate’ one’s communications. It’s how to do it better and more effectively,” I wrote in this recent WUL post. Online Retailers Should Care More About the Post-Purchase Experience.

Communications 42

Communications Retail Banking Mobile 42

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. The big differences are how much data is available and how quickly marketers can get feedback. How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Konnect Agency

MARCH 16, 2021

However, many found opportunities during an immensely difficult year and figured out how to adapt and grow with the circumstances. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands.

Consumer 59

Consumer Retail Community Mobile 59

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Pinterest 88

Pinterest Fashion Social Media Retail 88

Waxing UnLyrical

MARCH 11, 2016

at a retail store that the number of people who walked by window matters. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. shonali A2, p.2 2 – Try telling a mgr. Sales matter. measurepr.

Measurement 40

Measurement Meeting Comparison Banking 40

Konnect Agency

JULY 2, 2020

Why is negotiation important, and how can we use it as PR and digital marketing professionals? In mastering the art of negotiation, you learn how to truly listen. A quick example: “You probably think this is annoying, but would you be able to update my client’s retailer availability in your story?”. Embrace “No”.

Social Media 91

Social Media Strategy Publicity Media 91

Newsfile

SEPTEMBER 27, 2023

Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Lastly, this cozy video demonstrates how the machine is being filled with M&Ms, as a practical way to show how the product works. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Lastly, this cozy video demonstrates how the machine is being filled with M&Ms, as a practical way to show how the product works. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 93

How To Tourism Fashion Travel 93

Bianchi Biz Blog

APRIL 5, 2021

I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community.

Automotive 65

Automotive Web Meeting Media 65

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture. “Day

Marketing 60

Marketing Newspapers Public Affairs Airlines 60