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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms.

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Negative reviews can cost you up to 700 clients a year

Reputation Antistress by Sergii Bidenko

Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? A print shop changed a paper supplier. How to handle reviews and not miss out on clients Here’s an action plan for handling a negative review: 1.

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. How much budget can you dedicate? Well, maybe not the hills. but definitely old. 3: Conduct a Content Audit. What isn’t?

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What is a Newswire Service and How Is It Used?

PR Fuel

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. This usually means that a newswire provider has set agreements with potential operators who are able to employ serviced messages in their system at an instant.

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