Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation.

Community 90

Community How To Marketing Data 90

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Be a better resource for the media.

Newspapers 62

Newspapers Media Print How To 62

OnePitch

SEPTEMBER 8, 2022

The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline. We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. We didn’t just answer the questions, we helped her tell a story.

Pitching 98

Pitching Consumer How To Education 98

Cision

JULY 31, 2015

Also print out a hard copy for those people. So, print a handout. You may have looked at best practices and brand examples found in something like The Holmes Report. View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Make it available to key personnel. Attend the trainings again.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Prepare your spokesperson for different kinds of reporters. No matter how complicated the product or service may be, its story is better understood with a short and colorful turn of phrase.

Media Training 282

Media Training Training Media Interviews 282

Cision

OCTOBER 18, 2016

The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print. With limited time to tell your story, a reporter will cut to the chase. Here’s how you can help with that. How to Handle Tough Questions from the Media. What is a Sound Bite?

Interviews 120

Interviews How To Construction Print 120

Mark My Words

JUNE 18, 2023

“Chris Bryant [the Commons’ standards committee chairman] said, ‘People should read the report and see for themselves’. Well, nobody reads reports. Nobody reads small print.” He knows how to remain undefeated. It’s all about timing.

Print 60

Print Report Writing How To 60

5W PR

JANUARY 17, 2017

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? However, media impressions are not limited to television or print media. The post How to Measure PR? appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Measurement 90

Measurement How To Television Analysis 90

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. Meta shares a new report on how to best use your insights A 40-page report has been shared by Meta, which looks at how we should be integrating insights into our advertising.

Advertising 62

Advertising Advertising Print YouTube 62

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. According to this report, 70% of people say brand trust is important when making purchasing decisions. These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 94

Pitching Print Measurement Report 94

Critical Mention

DECEMBER 3, 2019

Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content. The post How to Get Around Paywalls with Licensed Content appeared first on Critical Mention - Media Monitoring.

How To 90

How To Journalism Radio Newspapers 90

Cision

MARCH 16, 2016

Do you know how to leverage influencers in real time? Learn how with Cision’s free tip sheet! So many people respond to Help a Reporter source requests without fully reading what’s required, and that’s a fast trip to the Trash folder in a journalist’s email. It starts by giving without expecting anything in return.

How To 120

How To Energy Print Mobile 120

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting. The post How to Choose a Media Monitoring Service appeared first on Critical Mention - Media Monitoring.

How To 60

How To Media Analytics Television 60

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 64

B2B Report Marketing Survey 64

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Lastly, the automotive aftermarket is figuring out how to prepare for EVs. I transitioned to a reporter there after a year.

Meeting 95

Meeting Automotive Media Journalism 95

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. What is tech reporting like in China? Do you need to meet reporters in-person to get coverage?

Print 201

Print Transportation Conference Technology 201

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

PRSay

APRIL 9, 2021

She explained how some of her clients could fit into his particular coverage, and then asked what sources he was seeking for upcoming stories. It helps that Mackenzie also admitted how her life had been disrupted during COVID — this made her a real person. You came through in such a big way on this one, providing a fantastic example.”.

Pitching 164

Pitching Travel Journalism Exercises 164

Shift Communications

MARCH 1, 2016

How do we carve in reading time? Here’s a couple of ways: Develop a schedule: When I was first entering PR, someone taught me to schedule my day to echo a reporter’s day. Reporters will source and interview for the first half of the day and write for the second. Justin Finnegan. Senior Account Manager.

How To 60

How To Media Interviews Pitching 60

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PRWeek reported the capability is through a partnership with LexisNexis. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. PR tech mentions.

Software 152

Software Tools Print Technology 152

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Sword and the Script

SEPTEMBER 7, 2021

” ( Bulldog Reporter / Agility PR ). Print circulation drops again. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Beyond Bylines ). This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Have an interesting announcement from a PR technology vendor?

Software 88

Software Print Tools SEO 88

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. How to secure media coverage through outreach. What is media coverage? Top tips for businesses. Tips for your brand.

Print 112

Print Trends Agency Brand 112

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. You’ve helped clients get placed in a number of publications.

Print 120

Print Tourism Transportation Film 120

PRSay

JANUARY 13, 2021

Print publications. Nobody ever says, “I don’t know how much money we made last year.” Step 3: Report and recommend. Having performed this examination, it’s now time to present an executive summary to report on your findings and make recommendations that inform your plan. What should be included in the report?

Internal 177

Internal International Data Communications 177

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s important to know and understand the planned story, the reporter’s beat, context, and deadlines involved. It’s not the sole factor in PR success, but it’s astonishing how much of getting in the news comes down to being available at the right time. Be available. Someone said that 90% of life is showing up.

Resources 149

Resources Media Interviews Comparison 149

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Please think of how Apple can do yearly launch events without telling anyone beforehand what they’re going to launch. It can be the launch of a yearly report, for example. Cover photo by Jerry Silfwer ( Prints / Instagram ). Make a list of survey questions.

How To 52

How To Hotels Survey Employee 52

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Landis PR

FEBRUARY 21, 2022

Several years ago, I attended a conference that was geared to both reporters and public relations professionals. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Personalize pitches to each reporter/editor.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. You can no longer simply email journalists and hope to get coverage online or in print-based media. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. .

Strategy 251

Strategy Case Study Instagram Print 251