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How to Measure PR?

5W PR

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. The post How to Measure PR?

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum.

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How to Choose a Media Monitoring Service

Critical Mention

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting. In today’s media environment, it’s not enough to simply track mentions. SCHEDULE A DEMO.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Implications of the Growth of Social News

Cision

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here’s more about how to build a resume as a subject-matter expert. Establishing relationships with influential industry analysts like Gartner and Aberdeen Group is a great way of establishing impressive expertise that can lead not only to inclusion in analyst reports, but in the top-tier media who read the reports.

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Measuring Public Relations

5W PR

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.