Cision

MARCH 16, 2016

Do you know how to leverage influencers in real time? Learn how with Cision’s free tip sheet! So many people respond to Help a Reporter source requests without fully reading what’s required, and that’s a fast trip to the Trash folder in a journalist’s email. It starts by giving without expecting anything in return.

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How To Energy Print Mobile 120

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The following is a summary of the interview; you can request a full copy by visiting this link. What about for press events?

Transportation 201

Transportation Print Conference Technology 201

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

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Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

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Consumer Strategy Print Pitching 120

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

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Media Training Training Media Interviews 100

Shift Communications

MARCH 1, 2016

When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” as gotcha questions, because they shouldn’t be for someone interviewing for a PR position. How do we carve in reading time? Quite often, we get stuck in a rut of reading the same beats and reporters.

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How To Media Interviews Pitching 60

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows.

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B2B Report Marketing Survey 64

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Lastly, the automotive aftermarket is figuring out how to prepare for EVs. I transitioned to a reporter there after a year.

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Meeting Automotive Media Journalism 95

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success?

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PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Make them care.

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Storytelling Media Nonprofit Government 163

Sword and the Script

JULY 7, 2020

It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In an interview with PRWeek, the company likened it to a CRM for PR. This page is designed to help you understand how to get mentioned here. >>>

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Technology Publicity Software Print 123

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.)

Strategy 52

Strategy Interviews Pitching Energy 52

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Advice about how to use concise, quotable language.

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Media Training Training Handbook How To 40

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

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Meeting Automotive Engineering Journalism 72

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Here’s more about how to build a resume as a subject-matter expert. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life.

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Leadership B2B Tools Conference 149

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Finish this sentence: If I am not reporting, I am …. Meet the Media: Alexa St.

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Meeting Transportation Media Journalism 90

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Click here for our State of the Media report now! We have to be where people are,” she says. “We

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Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Print magazine? The “too creative” pitch. This anecdote from a producer bears repeating, since we first wrote about it here. It’s likely to backfire.

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Pitching Sports Print Creativity 149

Reputation Us

APRIL 18, 2017

Basically, will TV/radio work, or should they mostly respond via email to online/print queries? How available or responsive are they? A HARO (help a reporter out) request will often go to the quickest responder (so long as they are qualified). Are they articulate? Media opportunities come and go fast. Get your experts out there!

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Leadership Print Training Radio 83

The Resolution Blog

NOVEMBER 17, 2015

I’m happy to report back that things have changed. I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. He shares how Hotwire has been brave in trying new measurement and evaluation. Automation is no longer a buzz word. .

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eBook Print Conference Measurement 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

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Pitching Radio Newspapers Print 150

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

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Ethics Journalism Radio Television 89

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We define media very broadly, from traditional print media to the gossipmonger with a following on social media.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” If your PR team can use the skill set of a working journalist, what better way to gain insight into how media make editorial decisions than to work with an insider? Give a journalist a “job.” Social media mining.

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Employee Print Meeting Financial 120

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

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Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. T his piece written for a 3D printing company , does just that. Quote sources and conduct interviews of third-party experts where possible.

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B2B Guidelines Writing Pitching 136

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Similarly, those reporters who contribute regularly to The New York Times likely aren’t going to want to pitch an exclusive story to The Wall Street Journal. So don’t ask.

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Pitching Journalism Writing Print 0

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

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Blogging How To Print Facebook 68

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

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Fashion Pitching Journalism Social Media 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. The methods and the speed in which things occur and need to be reported on spurred change in the entire industry – practitioners and suppliers alike. Know a PR, marketing or sales leader with compelling ideas fit for print? Eighteen years and counting here – still loving it!”

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Measurement Course Advertising Advertising 60

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. More than just being as good as your last placement, it’s about how to get the most out of it , and be better as a result. Additional reading: 5 Top Ways Reporters Find Sources and Stories.

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Study Publicity Survey Engineering 60

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

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Media Training Training Interviews Media 182

wiredPRworks

JANUARY 3, 2020

Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Digital Printing Company. 2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi.

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LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Digital Printing Company. 2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Maxim Behar

MARCH 11, 2021

Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. How has media environment in Bulgaria changed over these two decades? Owing to this fact we have, to a great extent, changed from consultants to publishers, editors and reporters at the same time.

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Newspapers Hotels Media Advertising 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

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Media Print Radio Consumer 100