Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Leadership 370

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 96

Creativity Study Ethics Survey 96

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). Next, they compared these ratings to see who had the highest growth – as measured by a three-year compound annual growth rate (CAGR). Give our services a try. In turn this fuels growth.

Employee 100

Employee Study Survey Leadership 100

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

A recent Pew study that measured the public’s ability to distinguish between five opinion statements and five factual ones found that many Americans have trouble doing so. In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. The Importance of thought leadership .

Policies 310

Policies Study Leadership Consumer 310

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Ethics Creativity 59

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.

Trends 184

Trends B2C Video Measurement 184

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. click image for higher resolution ).

Study 114

Study Survey Infographics B2B 114

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

APRIL 3, 2019

The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

Study 129

Study Communications Technology Analytics 129

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 137

Marketing Survey Study Comparison 137

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 154

Employee Crisis Reputation Creativity 154

Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Brand 195

Brand Branding How To Reputation 195

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. APR solidifies use of the RPIE framework.

Publicity 176

Publicity Case Study Ethics Study 176

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 77

Creativity Study Survey Leadership 77

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. I may be on to something with my PhD studies).

Internal 52

Internal International Survey Measurement 52

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

Publicity 122

Publicity Case Study Study Ethics 122

Sword and the Script

NOVEMBER 28, 2017

Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The study is careful to point out that the data does not say longer posts are always better. I’m convinced the results were far better, but that’s what we had the means to measure. 2) How long should a blog post be? Not necessarily.

Study 79

Study B2B Marketing Survey 79

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 175

Survey Marketing B2B Study 175

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:00 am I study a report on a client competitor that shows three media mentions for the month. Next is my favorite task – I finish the list of recent media coverage to share. The time flies.

Product Launch 323

Product Launch Meeting Report Technology 323

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 10:00 am I study a report on a client competitor that shows three media mentions for the month. Next is my favorite task – I finish the list of recent media coverage to share. The time flies.

Product Launch 321

Product Launch Meeting Report Technology 321

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Several studies, like this one from Ahrefs , have proven their impact.

Digital PR 70

Digital PR Construction Case Study SEO 70

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed. Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Another study on the credibility of information sources suggests that press coverage is more relevant than ever. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch? So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Both media and government were labeled – by survey responses – as unethical and less competent. Thought leadership requires actual thought and leadership.

Government 137

Government Survey Ethics Media 137

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 97

Case Study Study Guidelines Internal 97

Shift Communications

SEPTEMBER 2, 2016

It was one of the most practical courses I took in college and offered up lessons in management, leadership and all around business etiquette that one might not always be aware of coming out of college. It’s absolutely amazing what you can build to help automate tedious processes or measure data with a coding background.

Study 84

Study Publicity Analytics Course 84