ImPRessions - Crenshaw Communications

MARCH 24, 2020

In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. epicenter are clear, coherent, and decisive.

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Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

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Onclusive

AUGUST 30, 2023

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs. The post How to Build Brand Value appeared first on Onclusive.

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Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. At the onset, that question seems daunting.

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Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

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PRSay

FEBRUARY 23, 2024

They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

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Shift Communications

JULY 17, 2017

Thought leadership. Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. What is it?

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Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Measurement 101 Course-in-a-Box includes: A syllabus & lesson plan The Six-Segment Measurement 101 Video Series and accompanying lesson guides that cover: Why measure — How to use measurement to improve your program, get a raise, earn a promotion, and solve your organization’s problems How to set SMART measurable objectives Defining your stakeholders, (..)

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Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive. Michael Dolmatch.

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Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

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Katie Paine's Measurement Blog

AUGUST 19, 2016

With thought leadership programs things can get a little dicey. The post How to Evaluate Speaker Opportunities and Measure Thought Leadership Programs appeared first on Paine Publishing. As with any communications efforts it all starts with goals and objectives. Especially if the […].

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5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

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Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

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Mark My Words

MARCH 20, 2020

It’s certainly not a how-to-do-it nor does it have a beginning, middle or end. Leadership especially will be under a spotlight with a necessary people first action. We have already seen some terrible examples of PR backlash and some brilliant and active leadership.

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PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

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Measurement Pharmaceuticals Nonprofit Leadership 135

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

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Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. Media Measurement.

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Training Media Training Reputation Crisis Communications 370

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact.

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Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. Step 1: Choose the right goals and define success Before deep diving into content planning and creation, really understand what your goals are and how you’ll define success.

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Stern + Associates

NOVEMBER 29, 2022

Our bodies were designed to face stress – we just need to learn how to channel that bodily response to help us.”. Bringing her workplace stress and diversity studies together, Akinola teaches Columbia Business School’s Core Leadership course for M.B.A. Here’s How to Make It Work For You appeared first on Stern Strategy Group.

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How To Leadership Resources Groups 86

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

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Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website. Integrating PR and marketing.

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Marketing Measurement Advertising Advertising 195

PR Matters

DECEMBER 9, 2015

More specifically, there are certain definable qualities for being a great leader, as discussed in some insightful books on leadership. How does US Presidential candidate Donald Trump stack up against them? Know how to negotiate. Know how to appreciate those who fought for your country. Know women. Know good from bad.

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PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

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How To Leadership Interviews Google 185

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Until now…. Gain C-Suite buy-in for PR initiatives.

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Leadership Technology Measurement Tools 285

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

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ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. The themes will guide pitch angles, content development, and thought leadership strategy. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define and prioritize your audiences. But realize that your messages won’t go out in a vacuum.

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Stephen Waddington

NOVEMBER 26, 2020

In this presentation I want to provide an introduction to the PR tool market, where to use tools and how to engage with a tool vendor. Leadership and differentiation: How can you use tools for competitive advantage? Building a tool stack based on use cases Start defining a tool stack by asking three questions. That must change.

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David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

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Reputation Measurement How To Financial 40

Onclusive

FEBRUARY 8, 2021

However, all too often there is a disconnect between executive leadership and communications departments. In this whitepaper, we discuss how executives can better engage with their communications departments and ensure the department’s KPIs are aligned with company goals.

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