Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Search Engine Journal. “2016 has and continues to be the year for mobilization. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Bianchi Biz Blog

OCTOBER 11, 2022

However, it was a fun experience getting to learn how to milk them! Back when I was working at WPSD-TV in Paducah, Kentucky as an Associate Producer I did a story on how sometimes people qualified for a job get looked over because of their age. How long have you been in journalism and how did you get started?

Automotive 63

Automotive Meeting Media Journalism 63

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. It may not be much to look at – a very simple site – but what Smart Blogger lacks in visual style it makes up for in very valuable information and “how-tos” on every aspect of blog writing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Mobile Compatibility . Yep, we saw plenty of businesses going mobile-friendly last year. billion mobile users across the globe, you need to incorporate content that’s mobile-friendly in your marketing strategies.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

OCTOBER 7, 2019

Practitioners do focus groups to develop messaging, A/B testing to understand how to best engage online audiences and robust media assessment to track issues over time. There are specific milestones we work toward for upward mobility and prove our mettle. When a campaign ends, they can’t just tell their bosses it went great.

Public Affairs 137

Public Affairs Publicity Course Ethics 137

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. Instead, you want to understand and counsel businesses on why and how the public uses these technologies.

Big Data 250

Big Data Data Education Internal 250

Prohibition

DECEMBER 19, 2022

After the US congress were presented with the Journalism Competition and Preservation Act, Meta is threatening to remove news from the platform entirely if the legislation passes into law. We’re intrigued to see how this one develops… Twitter blue re-launches. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

APRIL 28, 2016

Then, figure out how your brand can solve those problems. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Barokas

MAY 23, 2017

Techstars opened up their Mobility accelerator doors last year and Airbiquity has opened up an office in the city to keep a pulse on all things connected cars. Furthermore, for every $1 invested in a Michigan startup by a Michigan VC firm, $4.61 out of state VC investments are attracted. Barokas PR clients are finding a home in Detroit, too.

Mobile 133

Mobile Community Journalism Employee 133

The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

Storytelling 69

Storytelling Internal International Instagram 69

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. How long have you been in journalism and how did you get started? CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know.

Technology 94

Technology Meeting Media Analytics 94

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. That’s especially true when it comes to PR. Keep your ears close to the ground.

Local 68

Local Mobile Corporate Retail 68

Beyond PR

APRIL 26, 2017

When asked to explain their choices, the issues most often mentioned included the drive towards mobile readership and an increase in video requirements based on readers’ demands. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 72

Infographics Brand Branding Video 72

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Patty Michalski, managing editor of USA Today’s mobile and social efforts, continues the conversation from a digital perspective by referencing the infamous Oreo Super Bowl blackout commercial.

Pitching 120

Pitching Policies Ethics Mobile 120

Presspage

NOVEMBER 21, 2017

Meaning that besides the fact your contact details are clearly mentioned on the release page, think about your availability: is your daily schedule filled with meetings, your mobile phone on mute and your direct line places callers straight into your overflowing voicemail? How to Optimize your Newsroom for International Audiences Part 2 of 6.

Media 68

Media Web Mobile Study 68

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

Marketing 60

Marketing Privacy Big Data Technology 60

Beyond PR

JUNE 20, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. As managing editor, Patty was in charge of growing USA Today’s mobile products and creating more social engagement.

Biotechnology 68

Biotechnology Financial Media Education 68

PR 20/20

SEPTEMBER 28, 2016

From mobile to desktop, social media to email, there have never been more choices. So the question that plagues every marketer: How do you break through the noise? Below are five steps to take your content marketing strategy to the next level, and prove the quantifiable value that content marketing can create.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Waxing UnLyrical

AUGUST 5, 2015

If you’re not entirely familiar with Snapchat, it is a mobile-exclusive app that (besides having a narrow age demographic) has these features: Peer-to-peer photo and video sharing with a 1-10 second expiry. Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat. Really quick primer on Snapchat.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

MAY 8, 2015

Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines. See how social media correspondents can help with our free tip sheet!

Creativity 120

Creativity Survey Advertising Advertising 120

Beyond PR

MAY 9, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Melanie will be in charge of editorial, mobile and the web versions of the magazine.

Newspapers 40

Newspapers Media Sports Journalism 40

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Readers’ digital and mobile consumption habits are central to this schedule. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

JUNE 6, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Vanity Fair – The Hive : @VFHIVE is a new mobile business vertical site produced by @VanityFair.

Media 40

Media Mobile Travel Journalism 40

Maxim Behar

NOVEMBER 23, 2020

-How has your company - M3 Communications Group, Inc changed during this year? But this fact mobilized us incredibly, now we work much more, more responsibly and the results are there – we have new clients of world renown, to whom we offer even more professional and most importantly lightning fast services.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

NOVEMBER 22, 2016

Analytics also plays a key role beyond earned media, such as online and mobile outreach and ad campaigns. Our use of media intelligence has evolved from just media monitoring to helping us understand how to drive engagement,” he says. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. So I think they give mobilization, especially to business, maybe they spoil the politicians. A good leader is one who knows how to make his customers happy and his colleagues happy.

Government 72

Government Education Course Ethics 72

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market.

Community 40

Community Travel Pinterest Mobile 40

MaccaPR

MARCH 30, 2017

The team created the: Pokémon GO Trainer Lounge that featured mobile phone charging stations and options for photo ops (see tweet above); Customized hashtag ( #PokeGoMOA) that was mentioned more than 1,300 times in three days; “ Tips for Playing Pokemon GO at MOA ” article, which is still the MOA blog’s most popular post; and.

Social Media 48

Social Media Media Tourism System 48