PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Share contacts or resources you have that could help them on future stories. Always be prepared for your media interview. Know who is interviewing you. Know who is interviewing you. See how you might be connected with them.

Television 221

Television Pitching Interviews Radio 221

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. These guides are trusted resources for shoppers seeking inspiration and ideas for the perfect gifts.

How To 78

How To Retail Pitching SEO 78

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

PR for Anyone

FEBRUARY 15, 2023

Offer to provide additional content or resources. Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. How do they cover the news?

Pitching 130

Pitching Media Interviews Video 130

PR Fuel

AUGUST 19, 2021

Positive media coverage is likely to offer higher credibility than paid ads. Moreover, having good media relations gives the benefit of third-party endorsements, not to forget that it increases social media traffic. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 87

Public Affairs Communications Radio Television 87

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Overview of Your Company And Blog/Resources Sections. Interviews. Media Tips. Photo or no (and accepted resources to find photos). Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. It costs too much — both in terms of resources and brand value.

SEO 52

SEO Engineering Writing How To 52

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! So step 1 is mindset, and then step two is how to pitch. Make sure you know the Get PR Famous Formula and how to use it. But what happened was, is we pitched the media and they saw immediate results. I have so many resources.

Media 130

Media Pitching Television Interviews 130

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Prohibition

JULY 7, 2023

A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand. Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

JANUARY 21, 2017

Follow them on social media. What stories were being told that are now not covered anymore, due to lack of resources. More than 80% of media stories have excellent quality visuals. Most media outlets lack these resources now. Take the time to learn how to take stunning photographs with your smartphone.

How To 100

How To Media Case Study Resources 100

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Use social listening tools to your advantage.

B2B 137

B2B Company Survey Enterprise 137

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. My favorite way to stay connected is through genuine connections on social media, and without an agenda. This is like picking a favorite child! Want more blogs like this?

Pitching 98

Pitching Consumer How To Education 98

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter? Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. And that's ok because I know how to integrate their marketing and communications for real business value.

How To 104

How To Fashion Banking Industry 104

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. Do you know how to leverage influencers in real time? Learn how with Cision’s free tip sheet! Who doesn’t love it when someone shares their articles on social media?

How To 120

How To Energy Print Mobile 120

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. These hour-long chapter meetings every two weeks have deepened my interest in public relations.

Education 232

Education Conference Meeting Crisis Management 232

Contently - Strategy

NOVEMBER 29, 2023

For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy.

How To 52

How To SEO Content Marketing Engineering 52

Presspage

FEBRUARY 11, 2019

Include low-res images with links to high-quality images to avoid hogging inbox resources. Combine different forms of media, such as videos and images, to add depth. Mix up social network posts with videos and images sized for each specific network. How do you make the story appealing? Use Your Resources.

How To 60

How To Media Journalism Corporate 60

MaccaPR

APRIL 18, 2017

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. Muck Rack also provides links to every social media channel a journalist is active on. More than 80 percent of the media that we approach for clients boast a LinkedIn profile.

How To 121

How To YouTube Pitching LinkedIn 121

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. How can you keep your product or service from getting lost in the digital clutter? About Growing Social Now. Her podcast, Growing Social Now, launched in 2021.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 11, 2019

Have customers mentioned your podcast on social media, in blog posts, or through referrals? Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you.

Community 206

Community Nonprofit Conference Social Media 206

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

Buzzstream

MARCH 3, 2020

CoFertility had just launched and Arielle wanted to help spread the word about this amazing resource, so I began researching podcasts that discuss the topic of fertility and found Beat Infertility. . All goes to show that the conversation doesn’t stop once the interview is over with. All you have to do is show up and talk.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. How did you get your start in PR? Then use those resources!

Pitching 159

Pitching Privacy Resources Travel 159

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Roles and responsibilities.

How To 49

How To Trade Shows Meeting Product Launch 49

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Even as students, there are numerous resources at your fingertips to help you prepare for a future as PR professionals; many of these opportunities can help you build a professional portfolio while still in school. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150