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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. How did you decide this was the right solution? Check relevant trade publications.

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PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? . The steps taken by the PR person before, during and after an interview play a large role in its success. Pay attention during the interview.

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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. What can PR pros do to convince reporters to cover their story when they claim they are too busy? Show them how the story fits with their audience. We know what makes the perfect pitch.

Report 361
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How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? It can be easy to assume the reporter has stopped responding because you did something to turn them off from the story, but that is likely not the case.

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Managing reporter calls and media interviews: Pointers for success

Axia PR

Handle reporter calls and media interviews with tact and skill. Sometimes, a company might receive an unexpected call from individuals identifying themselves as news reporters. Organization spokespersons attend media interviews to represent their brand in the media.

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Doing a TV Interview From Home

PR for Anyone

Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. This looks great.