Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Interviews How To Healthcare Media Training 120

Landis PR

NOVEMBER 14, 2022

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. In interviews and support materials, it’s okay to recognize direct and indirect competitors.

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Communications How To Local Survey 98

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center.

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Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Five-to-seven years ago, when there were more tech reporters covering funding, you could drive a lot of coverage for smaller rounds. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first.

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How To B2B Pitching Storytelling 149

Onclusive

APRIL 12, 2018

Kathy sits on the Executive team at UL and reports to the President and CEO. AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. AirPR: How do you know if your efforts are working?

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Content Marketing Interviews Marketing Leadership 170

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Handling Unexpected Questions. Managing Difficult Topics.

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Interviews Media Agency Conference 74

Bianchi Biz Blog

NOVEMBER 20, 2023

Top-of-mind is reporting realistically and honestly on the state of electric vehicles. I am especially drawn to topics where my decades of immersion in this field allow me to provide context that gets readers to think, consider, and ultimately make up their own minds on how they feel about the subject being discussed.

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Journalism Automotive Interviews Writing 115

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. We send irrelevant releases or we send the material to the wrong reporter.

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How To Media Case Study Resources 100

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

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Survey Report Media B2B 102

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) Transcript.

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Pitching Television Media Interviews 130

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to how to write for an audience.

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Report Fashion Pitching Journalism 68

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Making something newsworthy means having a “real person” to interview. Before even clicking, a reporter knows what’s inside is different and you have something visual to add. Now, that is a story.

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Pitching How To Brand Branding 120

wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Some folks, including me some times, love to report vacation play-by-play with pictures, headlines, hashtags, and check-ins. How about you? How to Do a Digital Detox: Unplug from Social Media and Do a Deep Cleansing.

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How To Social Media LinkedIn Instagram 98

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” ” The answer is no.

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Pitching Media Television How To 223

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. Why were we successful? – We answered quickly.

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Pitching Consumer How To Education 98

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. We talked him out of it in the end.)

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. We talked him out of it in the end.)

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Agency Television Radio Pitching 227

PR Fuel

JUNE 11, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

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How To Newspapers Analytics SEO 98

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit. How do you measure PR success?

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Agency Case Study How To Crisis 62

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Keep reading to learn more about how to write a good press release and how much it can do for your company! Your press release should capture reporters’ attention by leading with fascinating statistics they can tie into a story.

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Product Launch Travel Interviews Writing 105

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. If so, how?

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Storytelling Media Nonprofit Government 163

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

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Crisis How To Crisis Management Crisis Communications 62

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The following is a summary of the interview; you can request a full copy by visiting this link. Do they cover press U.S.

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Transportation Print Conference Technology 201

Shift Communications

DECEMBER 6, 2016

Persistent Pitching : Follow up and make calls to all major and local stations. Cover-off with Client : Once segments are secured, circle back with the client with a highly detailed schedule, including talking points, anticipated interview questions and interview requests. so media have a seamless experience once on-site.

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How To Film Pitching Guidelines 60

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

ImPRessions - Crenshaw Communications

MARCH 27, 2018

New York magazine recounts how survivor David Hogg came back to the school over his parents’ objections after finally making it home the day of the shooting. He flagged a Fox News crew and immediately offered an interview. “I Hogg has worked as a stringer for a local paper, and it showed. They’re authentic.

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Interviews Groups Storytelling Social Media 200

ImPRessions - Crenshaw Communications

APRIL 27, 2016

But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready.

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Local Interviews Agency Technology 120

Bianchi Biz Blog

AUGUST 7, 2023

She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. I have an obligation as a journalist to report the news, but I get to decide to do it with some grace and empathy. It all impacts and involves real people.

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Journalism Meeting Newspapers Automotive 79

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. I eventually started reporting from Chopper 5, and that helicopter was my “office” for many years. I developed a campaign that landed national and local press for the organization.

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Radio Sports Report Travel 52

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. Learn how to leverage social to catch reporters’ attention. Dreaming of a major website or newspaper writing about your brand? Start Small. Connect on LinkedIn.

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Pitching Newspapers Writing Local 120

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

wiredPRworks

MAY 15, 2018

Some folks, including me some times, love to report vacation play-by-play with pictures, headlines, hashtags and check ins. Roughly just one third (37 percent) of Americans report unplugging from work completely while taking time off, a significant drop from 53 percent in 2017. Play by Play Vaca. Thanks for reading! digitaldetox.

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Social Media How To Media Instagram 53

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. According to published reports, opioid overdoses have been linked to the deaths of nearly 500,000 Americans since 2000. Custin said.

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Crisis Ethics Publicity Marketing 164

Bianchi Biz Blog

AUGUST 21, 2023

It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

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Meeting Automotive Engineering Journalism 73