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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. How did you decide this was the right solution?

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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. .

Writing 294
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 90
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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

Writing 130
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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. Let’s try to focus on reporters. Others rely on bloggers.

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3 Hacks to Prep CEOs Faster for More Authentic Interviews?

Remote PR Jobs

Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? No matter if it’s the NYT, WSJ, GMA, Cheddar, or Bloomberg, these are the top 5 practices that help me keep the interview feeling real and resonant. Unfortunately, how we write and speak contrasts hugely.

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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

But the problem (probably) isn’t the writing. Here’s how to create SEO-driven content that stands out from the competition. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. Yes, we may get lucky.

SEO 52