Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Interviews Retail 60

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient interview prep. Insufficient research. It takes talent, and we’re proud of that.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. It also means that any promised executive interview must go off without a hitch. The post How to Pitch Media Exclusives In Tech PR appeared first on Crenshaw Communications.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. The post Top PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications. Bad timing.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? See this earlier post for more on how to nail a dream PR job.

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. In our work with spokespeople over the years – from product managers to CEOs – there are some common mistakes that can trip up even seasoned executives. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. This includes staffing changes, product launches, expansions, partnerships and more. How often will you meet with the client? Roles and responsibilities.

How To 49

How To Trade Shows Meeting Product Launch 49

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Here are a few examples of company news announcements from various newswires: Orthofix Names Massimo Calafiore as President and Chief Executive Officer | Business Wire Travis Barker Launches Barker Canna Co.

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Interviews Video 117

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from nearly every single company within the industries that they cover participating at the show. “But we’re already registered!

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. The key to a good press release is there is some type of news that interests the recipients.

Product Launch 52

Product Launch Analysis Report Interviews 52

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. How to Distribute your Media Kit Press kits should be accessible via the newsroom of the company website.

Media 68

Media Leadership Product Launch Television 68

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. Plan, practice and prepare.

B2B 120

B2B Trends Product Launch Report 120