PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Good media coaching goes beyond prepared messages; it can include on-the-spot strategizing on how to neutralize an uncertain or even negative scenario with disarming, non-defensive responses.

Media Training 282

Media Training Training Media Interviews 282

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 79

Meeting Automotive Media Newspapers 79

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation.

Strategy 251

Strategy Case Study Instagram Print 251

Reputation Antistress by Sergii Bidenko

MARCH 25, 2024

Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? A print shop changed a paper supplier. How to handle reviews and not miss out on clients Here’s an action plan for handling a negative review: 1.

Reputation 52

Reputation Print Google System 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Shift Communications

MARCH 1, 2016

Reporters will source and interview for the first half of the day and write for the second. So, a junior PR professional’s day would roughly be e-mail and reading for the first hour, pitch until lunch, writing/admin after lunch. you’re informed for the day. By reading in the a.m., Justin Finnegan. Senior Account Manager.

How To 60

How To Media Interviews Pitching 60

Beyond PR

APRIL 10, 2017

Thinking like a journalist will help you craft your pitch with the information a writer needs, which will ultimately saves both you and the editor precious time. Print media and travel freelancers have longer lead times, often three to four months in advance. She edits media updates, and writes influencer and industry features.

Travel 52

Travel Pitching How To Print 52

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. That’s about right.

Ethics 89

Ethics Journalism Radio Television 89

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Location is only one piece of information PR professionals should research before sending ideas to a freelancer.

Pitching 0

Pitching Journalism Writing Print 0

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. It’s a document provided by a company to give information about their business to the media. It contains information such as special offers, new products, or events that are going to take place in the near future.

Engineering 52

Engineering Writing Web Google 52

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar.

Software 156

Software Tools Print Technology 156

Presspage

JULY 25, 2018

How to stand out? Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Cut it down into digestible chunks of information.” A lack of contact information lends unreliability to your entire press release. Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. How to Score in B2B Media Relations. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. September 11 Memorial Information. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be.

Communications 105

Communications Community Crisis Film 105

Doctor Spin

MAY 21, 2021

If you ask people working for an organisation what they think is wrong (or at least less good) with their competitors, they typically have lots of informative suggestions. See also How to write a PR pitch. And this information should help you develop highly relevant PR ideas. Perhaps they treat their employees badly?

How To 52

How To Hotels Survey Employee 52

Beyond PR

MARCH 6, 2018

Audiences crave information. We have an innate desire to be entertained, informed, inspired and even outraged. How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Social media gives us the ability to know a lot of information about a person. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

JANUARY 20, 2019

Think about how you could apply it in your professional life as a means of teaching or mentoring. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. I’ve written a long form how-to primer this week.

Twitter 61

Twitter Print Crisis Travel 61

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. We’ve got tips from Dao on what and how to pitch tasty treats and stories. Tell me a little bit about yourself: How did you get your start and whom have you worked with?

Pitching 120

Pitching Travel Trends Print 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. September 11 Memorial Information. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be.

Communications 81

Communications Community Crisis Film 81

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 147

Internal International Tools Software 147

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Describe your offer in a way that tells your visitor why they should give you their information.

eBook 100

eBook Newspapers Writing Print 100

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

David PR Group

OCTOBER 17, 2014

A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. What does this mean for businesses?

Journalism 85

Journalism Print Newspapers Advertising 85

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? After all, how else will your audience know your treasure trove of quality content exists, let alone where to look?

Trade Shows 40

Trade Shows Marketing How To Real Estate 40