Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Ethical Voices

DECEMBER 18, 2023

Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I like helping B2B tech companies with really arcane technology tell stories that people care about. I think the data wasn’t very helpful and I wonder was it my fault that the business did not survive?

Ethics 105

Ethics Data Training Agency 105

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. I think we can all agree – securing earned media today has become harder and that often starts with business press coverage. All clients want it, and few understand what it takes to get it.

Media 100

Media Data B2B Pitching 100

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PRSay

JULY 6, 2017

I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. Surviving Boot Camp. I think that helped me during the actual presentation because many of their questions were already answered.

Study 124

Study Ethics Case Study Construction 124

Sword and the Script

NOVEMBER 27, 2018

2) From your vantage point, what are the top challenges in marketing and how do you go about solving them? Overcoming this challenge requires a bit of creativity and also requires clarifying your message so that it’s easy for prospects to see how you can help them thrive and survive. MM: Cutting through the noise.

Interviews 63

Interviews Software Government Journalism 63

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

JANUARY 24, 2012

Its title alone (What PR People Really Think Of Journalists) told me the article was link bait. What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. He also blogs.

Journalism 93

Journalism Newspapers Pitching Groups 93

Waxing UnLyrical

DECEMBER 8, 2014

Can your content plan survive on 6-second videos? Why: The meaning of a story can often be conveyed more effectively when it’s spoken. In this guest post for Top Rank Marketing , Nicolette Beard explains how to make podcasting work for your business. Technology Trends Powering PR Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. Anyone can provoke. The number of journalists who both understand “deep tech” and can write about it for people who don’t have Ph.D.’s How did the publication balance principles with economic pragmatism? Again, we don’t know.

Media 60

Media Construction Newspapers Technology 60

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. PR is not a profession. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

Maxim Behar

SEPTEMBER 3, 2023

Maxim Behar: It's a very simple job, however you must know how to do it. We start with the king of PR, well known locally and around the world - Maxim Behar. The opera prima from whom even "Dolce vita" can take a lesson from - Darina Takova. Can you imagine what it is? How are you? Maxim Behar: Alex, hello.

Course 59

Course Meeting Local Travel 59

PR Conversations

MARCH 15, 2016

What are your most striking characteristics as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? This position means I can insert communication best practices into management education. Why do you work in PR? What is your idea of PR nirvana?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

NOVEMBER 15, 2023

Host (Kamen Vodenicharov): The show in which we have popular Bulgarians as guests, and you can ask all of your questions concerning them. It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? How can you ensure you come off as genuine? You can easily come off as pesky to a journalist no matter which channel you use. How do you recommend pitching a service like an app? The best way to “come off as genuine” is to actually BE genuine.

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Mark My Words

DECEMBER 18, 2022

“I think it is incredibly impressive because she could be spending her time in Mykonos and not engaging with any of this at all,” said Bullough, who was asked to write about how the West allowed Russian oligarchs to launder their billions shortly after the Ukraine war started. And at these times, it is books that soften me.”

Film 60

Film Interviews Enterprise Fashion 60

Sword and the Script

APRIL 17, 2018

I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. 1) How would you characterize the state of marketing infrastructure in 2018? This is a key point because the infrastructure we use can make our jobs exponentially easier — or significantly harder.

Marketing 62

Marketing Technology Data System 62

Rock the Status Quo

FEBRUARY 3, 2015

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Beyond PR

NOVEMBER 16, 2016

Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. The dust has finally settled on this latest installment, and SEO experts are beginning to see the impact and how it’s affecting search engine results. How Penguin 4.0 Changes SEO.

Engineering 40

Engineering Google SEO Guidelines 40

ZudePR

DECEMBER 30, 2016

Here’s what it can teach you: People who achieve things have a commitment to deep work: the ability to focus without distraction on a cognitively demanding task. If you can’t learn, you can’t thrive. If you can’t learn, you can’t thrive. I can’t wait to read it. #3:

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. That is how it must be.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. The media attention that companies get can positive or negative. That is how it must be.

Brand 55

Brand Branding Government Ethics 55

Ethical Voices

MARCH 6, 2023

The power of humility How do we redefine a corporation’s role in society? I started my career, I won’t say how many years ago, as Navy Pilot back during the Cold War. I started my career, I won’t say how many years ago, as Navy Pilot back during the Cold War. How do you balance those? That’s big.

Ethics 61

Ethics Company System Corporate 61

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. At WordWrite, we’re in the business of helping our clients uncover, develop and share their great, untold stories. We use every tool in the PR toolbox to do that, including inbound marketing and social media.

Interviews 50

Interviews Communications Storytelling Marketing 50

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. And how can I know which publications can actually help drive real business results? We all want more choice.

Media 268

Media Data Google Report 268

Maxim Behar

NOVEMBER 19, 2020

The PR expert commented on the lack of information and accurate communication about the COVID pandemic on the part of the people in power. And here we are not talking only about someone worrying a little or be afraid in their home, we are talking about the fact that such actions can be harmful for people and end up with fatal outcome.

Government 52

Government Measurement Pharmaceuticals System 52

Beyond PR

MAY 3, 2018

Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia. The truth is that journalism is a dangerous job, and reporters sometimes risk it all to bring the public stories that need to be told. It is easy to say that this sort of thing can happen in places where governments and people fight for stability and safety.

Brand 57

Brand Branding Government Ethics 57

Maxim Behar

NOVEMBER 16, 2020

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. Host: In Europe how do you see things in terms of the implementation of this measure. Maxim Behar: Good evening! Host: Today we sent a bright person from this field.

Government 52

Government Measurement Crisis Radio 52

MaccaPR

APRIL 27, 2015

Indeed, the first PR crisis faced by just-announced U.S. So what can marketing and PR pros learn from this domain name debacle? How big a faux pas was it that Senator Cruz’s staff forgot to buy the domain name TedCruz.com for the Republican candidate’s online efforts? Register Your Domain Name Now – Right Now!

Brand 48

Brand Branding Marketing Agriculture 48

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Freedom of speech means we can say what we want if it’s truthful. Katrina, how are you emphasizing authenticity at GE?

Report 225

Report Media Advertising Advertising 225