PRSay

JULY 9, 2020

Chitkara spoke about the social risk to organizations that a lack of diversity and inclusion poses. Laarni Rosca Dacanay is an award-winning entertainment and media publicist with more than 15 years of experience spanning all dimensions of diversity, equity and inclusion.

Community 158

Community Communications Transportation Employee 158

PRSay

JULY 21, 2016

As part of the preparations and promotions for the big event, #TEAMEMAR executed a very filled media day for South Florida. It was fun and exhausting but most important, it delivered the results (aka media awareness and coverage!) Below are some important lessons after hosting many successful media tours…. Know your audience.

Sports 60

Sports Media Print Social Media 60

Solo PR Pro

AUGUST 21, 2018

That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal. Despite concerns over privacy and legitimacy of news sources, Facebook leads the social sharing pack with 68% of U.S. WhatsApp users – at 49% – are Hispanic Americans. The winner is – YouTube!

Social Media 46

Social Media YouTube Media Pinterest 46

PRSay

AUGUST 25, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. percent Hispanic or Latino. percent Hispanic or Latino. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Measurement 105

Measurement Meeting Resources Creativity 105

Beyond PR

SEPTEMBER 14, 2016

Pew Research Center said 57 million Hispanic people lived in the U.S. Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Hispanics: are more likely to own a smartphone.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

The Stalwart Blog

DECEMBER 10, 2014

About a month ago I made a brief, but poignant comment on my Facebook page about the silliness showcased by a Dave & Buster''s social media person when making this post: Though many agreed with my stance of how tasteless and unthinking the tweet was, I had about an equal amount of responses disagreeing with me by asking what was the big deal.

Facebook 104

Facebook Social Media Brand Branding 104

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

It’s easy to see why a marketing campaign would be tempted by the currency and news value of a hot-button social or cultural issue, but it can be a perilous move. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity. Jack in the Box’s #MeToo Misstep. PR In proportion.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

AUGUST 23, 2021

The survey results show that hesitancy among Black and Hispanic people to receive the vaccine has dropped over time. Mistrust in the medical system may continue to fester with the continued spread of misinformation about the vaccines, particularly on social media channels. According to a Jan.

Communications 126

Communications Local Survey Transportation 126

Cision

MAY 26, 2017

At Thought Bubble Communications , one of our many strengths is media relations. We get to know our media and influencers as the people they are, outside of their jobs. If they just posted something awesome on social media, like receiving a prestigious reward, we are one of the first to congratulate them!

Analytics 227

Analytics Measurement Pitching Travel 227

Reputation Us

JUNE 14, 2021

From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Mindful Marketing

JUNE 13, 2020

For instance, a white family enjoys food from a restaurant owned by an Indian couple; a black salesperson appreciates her Asian client, and vice versa; a Hispanic CEO values contributions from hundreds of employees representing an array of race and ethnicity. Our opinions impact what others believe and do.

Marketing 66

Marketing Insurance Insurance Ethics 66

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

FEBRUARY 16, 2016

In an essay on Slate, Will Oremus compares Twitter favorably to social platforms Facebook, Snapchat and Whatsapp, by pointing out that their utilities are quite different. For one, Twitter is far more widely used by black and hispanic Internet users than by white Internet users. Platform changes are on the horizon.

Twitter 120

Twitter Crisis Financial Insurance 120

Mindful Marketing

MARCH 12, 2021

Now a media icon’s popular streaming series is shining a light on such controversial casting. For instance, it would be dishonest to depict WW II’s Tuskegee Airmen as Asian, Hispanic, or white, when almost all the squadron’s aviators were Black. Participants’ personal identities (racial, ethnic, gender, etc.)

Film 74

Film Television Examples Analysis 74

Waxing UnLyrical

AUGUST 4, 2011

The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-yi-yi,&# and. The only social media tool for that is a keen sense of awareness. . Of course we can’t please everyone.

Insurance 96

Insurance Insurance Course Web 96

MaccaPR

DECEMBER 1, 2015

I’ve learned from having Alfredo Martel formerly from Caribou Coffee on The BrandLab board that if you make a Spanish-speaking ad, there are so many nuances you can miss - because in fact your audience may be Mexican, Chilean or even Hispanic with a European background. She loved the rush and pace and fun of it all. She is a superstar.”.

Marketing 48

Marketing Advertising Advertising Agency 48

Landis PR

NOVEMBER 27, 2023

For the brands that have done it, it has paid off in spades because the Hispanic consumer is the most loyal in the world.” I think music and culture continues to be a way to connect and engage with Hispanics, but where do we go from there?” Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. asks Julissa.

Industry 59

Industry Radio Community Consumer 59

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MARCH 14, 2016

and Gloria Steinem as voices for social justice in the 1960s and 1970s. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove. You remember Robert F. Your thoughts? “I

Brand 48

Brand Branding Advertising Advertising 48

Cision

AUGUST 17, 2015

But beyond that you may not have considered the special aspects of the network that differentiate it from other social platforms. ” Yet Pinterest may be the Rodney Dangerfield of social networks. The worst kept secret for almost every social platform is that they need to monetize their product, and Pinterest is no exception.

Pinterest 120

Pinterest Banking Mobile Trends 120

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. billion media impressions and 85 million views on YouTube. Black and white, Hispanic and Asian. Not to mention Always scoring 4.5

Brand 48

Brand Branding Local YouTube 48

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Satellite media tours reach a national audience with a personal touch.

Strategy 40

Strategy Media Radio How To 40

ImPRessions - Crenshaw Communications

JULY 23, 2020

The consumer boycott is a time-honored tactic for those who seek to force political or social change. Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. But do boycotts ever work?

Brand 297

Brand Branding Banking Interviews 297

Cision

JULY 25, 2016

A lot of statistical research has been done vetting this model for social platforms and other collaborative sites. While there is novelty to noting that Uber or Pokémon Go are driven by superusers, very little is written or discussed anymore about this phenomenon as it relates to social media or content.

Facebook 120

Facebook Instagram Measurement Twitter 120

PRSay

OCTOBER 17, 2019

will be non-Hispanic whites. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. They spend an average of two hours and 19 minutes a day looking at screen media. Keep up with new social media platforms.

Groups 138

Groups Mobile Real Estate Skype 138

Waxing UnLyrical

JULY 17, 2015

A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40

ImPRessions - Crenshaw Communications

APRIL 10, 2023

A case in point — Kellogg business school professor Anna Tuchman analyzed the outcome of the 2020 boycott of Goya Foods by Hispanic leaders. Even if the boycott keeps conservatives from buying it, the PR and social media coverage could invite a “buycott” of Bud Light from others, just as it did for Goya.

Policies 170

Policies Community Video Brand 170

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52