Stern + Associates

MARCH 17, 2023

That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling. This year we’ll emphasize our storytelling skills as the gateway to cutting through the noise and chaos to build a greater narrative of order and solutions in the media.

Media Relations 106

Media Relations Media Storytelling Report 106

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms.

Radio 75

Radio Television Media Local 75

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. This global communication firm evolves, promotes and protects the brands and reputations of businesses and organizations. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: .

Media 96

Media Sports Agriculture Pitching 96

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well.

Publicity 88

Publicity Reputation Technology Industry 88

The Hoffman Agency

MARCH 21, 2024

This has included continued investment in infrastructure to stimulate economic growth, keeping inflation in check and providing support to disadvantaged groups despite global instabilities and the resounding impact of the pandemic. This commitment builds trust and a positive reputation with both the public and policymakers.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

NOVEMBER 18, 2020

Called Wired PR Works in 4D , this is a program for virtual presentations to groups, hands-on fear-free workshops, and online e-learning courses. PR Influence = Personality + Reputation. I like to redefine PR, not as public relations, but as personality and reputation. The first step is choosing your target group.

Content Marketing 52

Content Marketing Marketing System Reputation 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation.

Publicity 120

Publicity Storytelling Journalism Viral 120

wiredPRworks

SEPTEMBER 30, 2020

Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. PR: Personality and Reputation. Refresh: Best practices on Facebook pages and groups. Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stern + Associates

AUGUST 10, 2017

Strategic communications counsel can make the difference between a healthy growing business vs. losing customers, a proud reputation vs. a lousy one, or a leading industry position vs. being overshadowed. The post 5 Moments When Strategic Communications Counsel Will Make You More Successful appeared first on Stern Strategy Group.

Communications 70

Communications Reputation Groups Strategy 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. Once you’ve created buzz and crafted a positive image, how do you maintain the brand’s reputation?

Retail 225

Retail Consumer Brand Branding 225

Ishmael's Corner

JULY 15, 2015

The Art Of Storytelling In Business Communications And Public Relations. The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. Techniques For Effective Business Communications. It’s not easy. Here’s the situation. As can happen on the Internet, wires got crossed and […].

Exercises 60

Exercises Storytelling Groups Communications 60

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 22) “I am a storyteller and I look out for people.”.

Employee 149

Employee Print Writing Survey 149

David PR Group

OCTOBER 9, 2014

Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales. The post If You Think Your Audience Is an Algorithm, You’re Doing it Wrong appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

SEO 94

SEO Google Storytelling Writing 94

David PR Group

OCTOBER 30, 2014

I wrote about this storytelling strategy earlier this year, and Cook’s execution of the communications move is nothing short of flawless. The post Apple CEO Takes Page From LeBron’s Playbook appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. –John.

Storytelling 59

Storytelling Interviews Reputation Strategy 59

Critical Mention

JUNE 24, 2018

I have the opportunity to work with clients and groups, either in-person or online. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. As an entrepreneur and business owner, anything goes in a day.

Storytelling 106

Storytelling Technology Course Privacy 106

Karen Freberg

NOVEMBER 30, 2018

Testing out new tools for storytelling. Here are the group’s presentations using Adobe Rush: Katie and Berry’s Group : Candice and Megan’s Group. It’s because UofL students are indeed a rising and special group of future professionals. Major thanks to HubSpot , Stukent , and Hootsuite !

Groups 66

Groups Tools Video Storytelling 66

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Are you thinking more about reputation dimensions of it sooner? I know that the campaigns could fuel that reputation.

Advertising 131

Advertising Advertising Data Reputation 131

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. And if you want to discuss developing new channels for your storytelling, let me know. How do you do it? –John. Author: John P.

Television 76

Television Groups Storytelling System 76

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. In groups, the minority can have a disproportionate effect, converting many ‘majority’ members to their own cause.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave.

Publicity 40

Publicity Storytelling Study Journalism 40

Burrelles Fresh Ideas

MAY 21, 2024

Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities. In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. And it has only grown from there.

Employee 68

Employee Pinterest Resources System 68

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation.

Consumer 49

Consumer Brand Branding Reputation 49

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. We study target audiences in aggregate and help our clients identify the biggest influencers in the group. In fact, you’d create the opposite.

Brand 48

Brand Branding Storytelling Healthcare 48

ReimaginePR

AUGUST 15, 2016

Consider forming a focus group to find out what works and what doesn’t work. While you can build a business that you’re proud of, the brand’s reputation is ultimately in the perception of your customers— both prospective and otherwise. To do this, you need to do two things: Reach out to customers (past and present).

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194