Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms.

Radio 75

Radio Television Media Local 75

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 22) “I am a storyteller and I look out for people.”.

Employee 150

Employee Print Writing Survey 150

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. It’s a viable way to get your story told, even if it might feel more like advertising and less like publicity. How do you do it? –John.

Television 76

Television Storytelling Groups System 76

ReimaginePR

AUGUST 15, 2016

Consider forming a focus group to find out what works and what doesn’t work. While you can build a business that you’re proud of, the brand’s reputation is ultimately in the perception of your customers— both prospective and otherwise. Online advertisements. Build It For The People. Other social media platforms you’re on.

Employee 120

Employee Social Media Education Brand 120

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave. Do you have any thoughts on why this has happened?

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave. Do you have any thoughts on why this has happened?

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave. Do you have any thoughts on why this has happened?

Publicity 40

Publicity Storytelling Study Journalism 40

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. We study target audiences in aggregate and help our clients identify the biggest influencers in the group.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Podcasts are great for the delivery of credible information and analysis, and storytelling. The only thing youth and conservatives have in common is that both groups are leaving Facebook.

Marketing 174

Marketing Employee Content Marketing Training 174

David PR Group

NOVEMBER 12, 2015

Storytelling. Solis explains that while we have an innate desire to be told stories and we draw strong attachments to stories, as marketers we still talk at people and often do so with overdramatic and sensational advertising and messaging. is the first step toward creating a blueprint for a rich, connected customer journey.

Television 40

Television Customer Service Storytelling System 40

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. Some provided good starting points, but no follow through.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. 24) Jason Keath. 29) John Dennis. Smart Time Online. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. So their first goal was to have a sizable group they could engage with to gather data.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” ” ~ Mike Paul, The Reputation Doctor. Join or create professional #PRDiversity groups, causes or initiatives. As of 2011, the BLS reported that only 8.7 percent of African-American/Blacks, 7.3

Agency 40

Agency Report Training Leadership 40