NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

David PR Group

JULY 21, 2014

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately? The first was LeBron James’ “ essay” in Sports Illustrated. And how often do you wash your jeans?

Storytelling 81

Storytelling Marketing Viral Energy 81

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. This global communication firm evolves, promotes and protects the brands and reputations of businesses and organizations. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: .

Media 94

Media Sports Agriculture Pitching 94

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” As consumers, we turn to influencers and third-party groups for guidance as we make decisions about everything from buying wine to investing in business software. Create a realistic reputation plan. .

Brand 160

Brand Branding Film Internal 160

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . How did your time in the Marine Corps prepare you for agency and corporate life? He also has to make sure the company’s staff of 130,000 is ready for change, too.

Internal 67

Internal International Conference Public Affairs 67

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. In groups, the minority can have a disproportionate effect, converting many ‘majority’ members to their own cause. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Podcasts are great for the delivery of credible information and analysis, and storytelling. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen.

Marketing 174

Marketing Employee Content Marketing Training 174

ReimaginePR

AUGUST 15, 2016

Consider forming a focus group to find out what works and what doesn’t work. While you can build a business that you’re proud of, the brand’s reputation is ultimately in the perception of your customers— both prospective and otherwise. People don’t trust soul-less corporations. People trust other people.

Employee 120

Employee Social Media Education Brand 120

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. Frustratingly, some of these intertwined groups keep their own separate ledgers?their their “versions of truth”?and and periodically reconcile or “settle” them.

Storytelling 20

Storytelling Technology Financial Groups 20

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc.

B2B 52

B2B Communications Media Newspapers 52

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. Frustratingly, some of these intertwined groups keep their own separate ledgersーtheir “versions of truth”ーand periodically reconcile or “settle” them.

Storytelling 20

Storytelling Technology Financial Groups 20

Communications Conversations

AUGUST 31, 2018

Jay Olstad, senior video producer & script writer, United Health Group. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Which real, historical or fictional person or brand would you like to give a reputation makeover? Where would you most like to practise PR? It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. A while back you took your first big corporate job with 3M–big change! This group of people have supported me during the lowest time of my career and have celebrated with me during my greatest achievements.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. So their first goal was to have a sizable group they could engage with to gather data.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100