Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! But let’s dive a little deeper. Finance (Yahoo!

Financial 52

Financial Media Analytics Newspapers 52

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 160

Reddit Media Analytics Trends 160

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. As they do, many PR departments are focusing more of their efforts and budget on paid, shared and owned media components.

Automotive 90

Automotive Engineering Mobile SEO 90

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

MAY 8, 2020

But our media colleagues who we rely on to share our stories, haven’t had such an easy time adjusting. From layoffs to slumping ad sales, and even different ways segments are produced, the media landscape is constantly changing — and some of those changes are here to stay. Attitudes shift about virtual interviews.

Skype 197

Skype Media Interviews Advertising 197

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 104

Media SEO Analytics Analysis 104

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

MAY 17, 2024

co-authored a Wall Street Journal Op-Ed on May 12, arguing that Section 230 of the 1996 Communications Decency Act “is now poisoning the healthy online ecosystem it once fostered. The bill seeks to “empower parents, children and others who have been exploited by criminals, drug dealers and others on social-media platforms.”

Journalism 86

Journalism Social Media Google Reputation 86

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

Cision

JULY 31, 2015

Hellos & Goodbyes: Google+ requirements being dropped, starting with YouTube ( VentureBeat ); Sheri Shepard expected to rejoin The View ( Hollywood Reporter ). Image courtesy of @raoultrifan via flickr].

Media 120

Media YouTube Journalism Google 120

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Instagram increase creator transparency.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Try leveraging the power of earned media. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. This was always important but it has become even more crucial in an era of fractured, niche media. Building relationships is the same…it’s the media itself that’s different. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Cision

SEPTEMBER 4, 2015

Here’s the top media industry stories we’re following this week: The Big News: Bloomberg News announced layoffs this week, totaling 55 ( POLITICO NY ); Horror film legend Wes Craven passed away ( The Hollywood Reporter ); Rebekah Brooks will return to News Corp.

Media 120

Media Film Video Google 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. Tools like Google Trends can help you keep track of the progress you’re making during outreach. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Ishmael's Corner

DECEMBER 11, 2019

It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Advertising 139

Advertising Advertising Storytelling Media 139

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. In a recent piece in PRWeek , a panel of senior communications executives at some of the world’s top brands talked about the unmatched power of earned media.

Automotive 76

Automotive Media Report Print 76

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. Finding the right journalists for your story is key to securing a media mention. The main problem with media databases is that they get dated quickly.

How To 62

How To Pitching Tourism Google 62

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Until next time!

Radio 174

Radio Sports Journalism Analytics 174

PR Fuel

NOVEMBER 4, 2020

From marketing and sales to media distribution, you need to build your business first. Keep reading to learn how media distribution can help you get more sales and grow your company. But when you use a digital media distribution service, you don’t have to do any of that. Digital Media Connections. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

Agility PR Solutions

APRIL 11, 2021

The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Toronto Star: Anne Marie Owens (@AnneMarieOwens) has been named Editor. Wall Street Journal: Tripp Mickle (@trippmickle) is now covering Google […].

Journalism 78

Journalism Google Twitter Industry 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Have you ever Googled yourself? An internship remains a great opportunity to learn how to draft a press release, research media contacts and draft social media posts for brand campaigns.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. It’s their way of supporting journalism into the future, which is a good thing. The tech giants.

Government 149

Government Wikipedia YouTube Google 149

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. This is a relatively new, and very interesting development that Google is definitely paying attention to. They’re littered across the web.

Social Media 68

Social Media Media Video Facebook 68

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Get seen on Google. Get shared on social media.

Mobile 131

Mobile Real Estate Web Google 131

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. How long have you been in journalism and how did you get started? Instead, it means I’ve spent time connecting the dots that had yet to be connected.

Transportation 90

Transportation Meeting Report Media 90

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206