ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S.

B2B 310

B2B Video Creativity Social Media 310

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? If so, then here is some good news! Would you like to learn more about great PR tips and techniques you can implement for your small business? If so, then keep reading!

Small Business 95

Small Business Community Local Social Media 95

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. land media attention. Once upon a time, yes, a press release meant something and only solid news stories were sent out. They aren’t used just for news anymore but have become a marketing tool.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

MARCH 21, 2020

In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. What information can you provide the media about your industry that will be valuable to an audience? For business media, this is really all they are covering right now. Do your homework.

Real Estate 290

Real Estate Skype Radio Pitching 290

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes.

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. There are a few specific ways to search, starting with your title. Journalists don’t respond; they post.

Digital PR 62

Digital PR How To Media Google 62

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot.

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Of that audience, 2.7

Social Media 126

Social Media Ethics Trends Viral 126

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Highlight Shared Interests.

Case Study 192

Case Study How To Media Pitching 192

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Below is a list of white hat link building tactics that won’t get you in trouble. don’t rely too heavily on any tactic, spread out your strategies. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Share Tweet Share. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Weber Shandwick. WeberShandwick. Powell Tate.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR Fuel

SEPTEMBER 23, 2021

Creating a news release can help you appear in front of those customers. You can generate brand awareness, build recognition, and expand your reach online. Then, you can draw more people to your business with ease. Once people recognize your credibility, you could boost leads and sales, too. Know Your Audience.

Brand 105

Brand Branding How To SEO 105

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Deirdre Breakenridge

JULY 28, 2014

I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. 2: Get over FOMO (Fear of Missing Out). to free up more time in your day. #3:

Meeting 341

Meeting Interviews Software Energy 341

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. Though there are many wonderful resources out there, we’ve chosen to share a few of our favorites that we think could help you communicate throughout every phase in this unforeseen time.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 103

B2B Twitter Brand Branding 103

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information.

Twitter 102

Twitter Social Media Energy Resources 102

Onclusive

MAY 10, 2018

Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. I’ve used it, and she’s right.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. Ignoring Press Release Distribution.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with.

Construction 62

Construction How To Media Google 62

PR Fuel

JANUARY 10, 2022

Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. A press release is perfect for announcing new products, services, or partnerships.

How To 105

How To Examples Interviews Company 105

Buzzstream

FEBRUARY 15, 2024

A quality link is a mid to high-authority link relevant to your business. Some stakeholders may want news mentions; others may need backlinks that lead to conversions. In our post about relevant links , we shared a matrix about authority and relevancy, which is essential to understand when discussing quality.

How To 71

How To SEO Google Examples 71

Solo PR Pro

JULY 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. This month, we asked our panel of solo PR pros to share how they plan and structure their work day/week. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. The 3 dimensions of an intranet. In other words: The intranet is the organisation’s central nervous system.

System 52

System Employee Meeting Internal 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets.

Facebook 120

Facebook Media Trends Mobile 120

Cision

DECEMBER 10, 2015

We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? Here’s a preview of the advice you’ll find in our social media pitching tip sheet: 1.

Pitching 120

Pitching How To Social Media Report 120

Communications Conversations

FEBRUARY 6, 2020

The title: The top 10 laziest phrases in social content marketing. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close! I see it used almost daily. Finally, social media has, in many ways, chipped away at the art of writing.

Content Marketing 127

Content Marketing Marketing Writing Data 127

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Cision

OCTOBER 17, 2017

You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists. Additionally, mass-emailed pitches aren’t even very effective.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

APRIL 26, 2016

“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim Garst. I took away a lot of learning experiences from the Social Media Marketing World in San Diego. If you think about it, social media, in a way, is an oxymoron. Stay Quiet or Speak Up?

Brand 120

Brand Branding Social Media Sports 120