Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. For most PR pros, there just isn’t a real opportunity there.

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 178

Reddit Software B2B Technology 178

PR Insiders

MAY 5, 2021

If you’re a financial professional, that audience could be people in or near retirement. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. A financial professional could comment on the repercussions to retirees.

Pitching 78

Pitching Government Financial Survey 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Approaching any one of them without understanding what they cover will ensure your pitch is ignored. These sectors may range from education, government and energy to financial services, healthcare and insurance. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch. Magazine story.

Media 212

Media Pitching Report Interviews 212

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Wadds Inc.

MARCH 19, 2024

I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School. Almost 15 years ago, a study described the conditions under which public relations is elevated in management.

Internal 78

Internal International Communications Employee 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

Bianchi Biz Blog

FEBRUARY 20, 2023

The premise of the story was Leilani left a stable career in Hollywood as a stunt double (she could pass for a twin of Catherine Zeta-Jones) to pursue racing, while her friend was a successful mortgage broker who took a more financially secure path. What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Meeting Media Mobile 86

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Global PR revenues increased 11 per cent last year to almost $12.5bn, according to an industry study entitled The Holmes Report. Because that seems to be one of the themes in the FT piece. a decade ago.

Journalism 150

Journalism Brand Branding Publicity 150

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Solo PR Pro

JULY 5, 2022

Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily. I typically spend most mornings pitching media, early afternoon pitching West Coast media and mid-afternoon for account planning and media outreach planning. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Presspage

AUGUST 9, 2023

Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'. Journalists and investors get bombarded with messages, news and pitches. The question is, how do you stand out in an already saturated space?

Strategy 78

Strategy Technology Tools Government 78

Beyond PR

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Additionally, the Rivel Research study also confirmed that 75% of institutional investors want your earnings release (in full) in the work terminal.

Comparison 66

Comparison Study Retail Financial 66

Critical Mention

OCTOBER 1, 2018

Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch. A Greentarget study in 2014 found that journalists spend less than one minute reading press releases.

YouTube 63

YouTube Video Pitching Social Media 63

PR for Anyone

AUGUST 26, 2021

I’d prefer that you find influencers where you can benefit one another and do something without a financial investment but a reciprocal time investment instead. I know someone who hired an influencer with a huge following to help sell her t-shirt line and even with a million plus followers, she sold zero shirts.

How To 234

How To Brand Branding Financial 234

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

The best way to gauge a conference’s relevance is by studying the past year’s program online. Submissions often ask for extensive company financial and biographical information, which will take time to be compiled and polished. How to get speaking engagements at conferences. Look at last year’s conference program. Have a point of view.

Conference 136

Conference Enterprise Technology Financial 136

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

FEBRUARY 22, 2024

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. A Case Study. And yes, public relations is equipped to cater to the informational needs of financial stakeholders. A Case Study. link] 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 128

Software Pitching Ethics Privacy 128

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

Cision

MARCH 29, 2016

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Meaning that sometimes it’s better to have great timing than a perfect pitch. ” 4. Boilerplate. Cited in this post: Ben-Yoseph, M.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

JANUARY 12, 2021

For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Multiple vendors put out studies and advice recommending multimedia. Of course, they have a financial interest.

Financial 89

Financial Video Survey Google 89

Sword and the Script

AUGUST 27, 2019

Publishing used to be expensive, and while the web has made it easier, marketers still struggle to make that mental transition from pitch mode to education mode – and from renting an audience to building their own audience. 5 Important Planning Considerations from a B2B Content Marketing Study.

Content Marketing 87

Content Marketing Marketing B2B Web 87

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. While I respect her opinion, as someone that studies the PR technology marketing closely, I have a different take on a few aspects. Top publishers they’ve written for (linked). Journalists see right through it.

Company 154

Company Tools Technology Software 154

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how. Are you convinced?

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. What does that mean? a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Doctor Spin

NOVEMBER 16, 2023

If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. Here are a few examples of logical fallacies and biases that I’ve come across while studying public relations and linguistics: Fallacy of Composition Fallacy of Division The Gambler’s Fallacy Tu Quoque (Who Are You To Talk?)

eBook 52

eBook Analysis System Data 52

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company.

Internal 72

Internal International Interviews Trends 72

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This finding is in line with the findings in the study above.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. This news comes from a study done by COMPANY ONE and COMPANY TWO called the Top 40 Online Retail Satisfaction Index. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40