ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JANUARY 5, 2017

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? How will you measure your results against your goals? Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School. Listening, planning and measurement have expanded in scope and usage.

Internal 78

Internal International Communications Employee 78

Onclusive

FEBRUARY 12, 2018

People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts!

Interviews 223

Interviews Retail Data Engineering 223

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Shift Communications

JULY 26, 2022

It’s been said, “failing to plan is planning to fail.” Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.”

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. I read it of course and as it turns out it’s a blatant sales pitch for his two companies in portfolio: You probably know that I don’t make stock recommendations.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

Solo PR Pro

APRIL 27, 2021

If you think you’ve found the perfect client for your services and want to send them a pitch, or someone is contacting you directly to form a working relationship, it’s crucial to fully vet the opportunity before putting together a proposal. One of the most important things I learned is how (and why!) to pre-qualify prospective clients.

How To 110

How To Internal International Pitching 110

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. There are financial costs that often cannot be sustained. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). At first, I labeled our new measurement practice, the “ Master of the Metrics.” Let’s go back to 1987. ” What did this mean?

Big Data 250

Big Data Data Education Internal 250

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity Measurement SEO 136

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Their likes and dislikes, interests and the kind of content that motivates them to engage.

Video 283

Video Facebook Social Media Creativity 283

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure.

Agency 90

Agency Energy Crisis Management Industry 90

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. What’s your reading on the industry’s ability to measure its success? After PRWeek Maja worked as an editor for consultancies.

Interviews 115

Interviews Agency Industry Measurement 115

Critical Mention

JULY 24, 2018

To counteract this notion, a lot of PR departments are now measuring their results and calculating ROI which is helping bridge the gap, but there’s still a long way to go. Amplifying and measuring results. A common misconception about PR is that it doesn’t have much of an impact on revenue.

Marketing 76

Marketing Measurement Financial Analytics 76

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

Pitching 194

Pitching Report Media Writing 194

Solo PR Pro

AUGUST 5, 2019

The program can dissect a financial report the moment it appears and spit out an immediate news story. In a few years, PR robots may pitch media robots, but will they meet for lunch?”. The report indicates that CEOs favor a use of technology to help them in customer experience, audience targeting, and measuring results.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

AUGUST 27, 2019

You don’t really have an audience unless you have subscribers because you have no method or measure of retention. Publishing used to be expensive, and while the web has made it easier, marketers still struggle to make that mental transition from pitch mode to education mode – and from renting an audience to building their own audience.

Content Marketing 88

Content Marketing Marketing B2B Web 88

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. What’s your reading on the industry’s ability to measure its success? We caught up at Metia last week in London.

Interviews 60

Interviews Agency Industry Measurement 60

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next.

Data 60

Data SEO Engineering Strategy 60

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Beyond PR

MARCH 11, 2016

For instance, sending a press release right at market open could cause your release to be buried in financial news, or you might see trends in days of week and times of day that impact your press release visibility for better or worse. Engagement can be a tricky stat to measure, as it can encompass a large number of actions.

Report 74

Report Video Measurement Travel 74

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. The study measured satisfaction among online shoppers who visited but may or may not have purchased from the retailer. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40

Communications Conversations

OCTOBER 24, 2019

I don’t say yes to every person who pitches me a guest post on my blog (come to think of it, I haven’t said yes to this in at least 7 years!). It still kinda blows my mind that I could essentially put my client roster against any agency in town and feel like I measure up. I don’t say yes to every coffee invite.

Social Media 79

Social Media Media Groups Blogging 79