Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Communications Conversations

OCTOBER 24, 2019

I don’t say yes to every person who pitches me a guest post on my blog (come to think of it, I haven’t said yes to this in at least 7 years!). It still kinda blows my mind that I could essentially put my client roster against any agency in town and feel like I measure up. I don’t say yes to every coffee invite.

Social Media 79

Social Media Media Groups Blogging 79

Doctor Spin

NOVEMBER 16, 2023

If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). I’m on a mission to think better. Clear thinking. This skill is based on mental competence (knowledge, experience, and practice).

eBook 52

eBook Analysis System Data 52

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. Can we actually move marketing from the cost line of the financials to the revenue line?

Marketing 53

Marketing Enterprise Print Film 53

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. A volunteer pitch that persuaded. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. PR measurement. PR measurement. PR measurement. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Financial avengers. Journalist activity scores. Client retention.

Software 93

Software Banking Technology Data 93

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. Notified (monitoring and measurement).”.

Pitching 62

Pitching Analysis Report Video 62

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. For example, if you publish useful and relevant content for a financial technology company, three times a week, you earn the right to publish a story , about a new financial analytics product your company just launched. Internal links.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. I had a fax machine, a phone and FedEx when I started pitching. The last part is to then measure your results. I also liked leveraging both earned and paid content together.

Corporate 61

Corporate Communications LinkedIn Agency 61

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

MARCH 18, 2015

Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. He called it “the art of communicating with your customers and prospects without selling…instead of pitching your products and services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.”

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

When it comes to public perception, it’s all about expectations , and whether the reality measures up. As an industry, PR is moving from measuring outputs, or deliverables, to outcomes , or results. These are all measurable. Share expectations internally. Take a look at the GOP field. But also for service levels.

Agency 120

Agency Company Measurement Viral 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. That may be financial, marketing or some form of benefit in kind.

Industry 153

Industry Publicity Agency Community 153