ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. AI became a PR push for many companies (with an AI tech product and not). So, we conducted a consumer survey. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. Financial -> (Income, Net Wealth). More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. If you don’t disclose the numbers, you risk having the news passed over by busy reporters. While most VCs wouldn’t miss a chance for news coverage, PE tends to be secretive and reclusive.

Corporate 95

Corporate B2B Company Marketing 95

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Melissa Agnes

DECEMBER 11, 2014

The 8 key categories of issue management vs. crisis management. In a management context, that difference, and why it is important, falls under eight key categories. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Here’s a roundup of other news and links from the world of PR technology.

SEO 132

SEO Content Marketing Marketing Software 132

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

Doctor Spin

FEBRUARY 22, 2024

Introduce new products or services. Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. ” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Melissa Agnes

DECEMBER 11, 2014

The 8 key categories of issue management vs. crisis management. In a management context, that difference, and why it is important, falls under eight key categories. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Critical Mention

JUNE 19, 2019

You first need to figure out the need for your product or service and then focus on what problem it can solve. Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Start producing content. Distribute your content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. furloughed the majority of its staff , and they’re just two well-known examples – we’re yet to hear of a news outlet that hasn’t been affected in some way. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. I’ve seen this mashup among products on review sites among other vertical markets.

Industry 86

Industry Media Technology Employee 86

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. furloughed the majority of its staff , and they’re just two well-known examples – we’re yet to hear of a news outlet that hasn’t been affected in some way. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 62

Exercises Employee Social Media Communications 62

PR 20/20

MAY 8, 2019

Traditional marketing automation makes marketers more efficient, productive and successful. Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

David PR Group

JULY 13, 2016

Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. Harris also asks if companies “stand behind” their products. Are you an opinion elite?

Reputation 40

Reputation Measurement How To Financial 40

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. We have clients who fall under the category we affectionately call “deep tech.” Anyone can provoke.

Media 60

Media Construction Newspapers Technology 60

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. Are you the only solution in this category? How does your product or service differ from this? I said, “No, I don’t.”

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. Understand how your account team will be structured, including who is responsible for planning, production, account management, and day-to-day client communications.

Agency 40

Agency Marketing Financial System 40

Prohibition

JULY 15, 2020

Morrisons launched a service that allowed anyone in these categories to place orders over the phone for delivery – meaning they didn’t need to visit a supermarket at all to get everything they need! BBC News This Morning ITV News Meridian Island Echo IWRadio Isle of Wight County Press Isle of Wight Council.

Brand 71

Brand Branding Healthcare Community 71

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 122

Software Pitching Ethics Privacy 122

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

MAY 2, 2024

They get a new customer from LinkedIn every single week. In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. We are launching our conversion tracking product pretty soon.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. The service is a white label product that draws from iCrowdNewswire. Second, the gates are creating niches. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. This can be determined by a combination of factors: what inherent news does the company have and what kind of budget is available to get the message out.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

A professional provider conducting a nationally projectable survey (typically 1000 respondents) produces the kind of results reporters need for news. Of course, the driving factor for an organization to conduct research should be something like getting to know their customers better, or using data to improve a product or service.

Survey 136

Survey How To Construction Data 136

Prohibition

NOVEMBER 5, 2021

Paid social on the other hand will appear in the News Feeds of the people you are targeting with your campaign. The idea is that a business can market products and services in a way that isn’t expensive or invasive. Instagram focuses heavily on media content, which the younger demographic category find interesting. On LinkedIn.

Social Media 62

Social Media Media Advertising Advertising 62

PR Fuel

OCTOBER 30, 2018

4. Discounts & Giveaways —As a bonus for your customers, consider offering a 10% off coupon for signing up for emails or do a free (small) product giveaway. Of course, you want to keep customers updated regarding your services and products, but you always want to give them information they can use. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

Maxim Behar

MARCH 6, 2022

We had a press release, we had press conferences and then we had media breakfast and product presentations and we were making visits to factories. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. But we were really a bridge between our clients and media.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% In addition, “36% are concerned about journalist safety.”. 6) CEOs think CMOs are doing just fine. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Bad Pitch Blog

FEBRUARY 6, 2006

Weingarten’s article brought out a personal rant of writers and editors pushed to the edge by follow-up calls, spam mailings, and offers of interview setups, product reviews, and company information. If you promote a company or product, you are a flack. These somehow showed up as newsworthy material in any number of places.

Pitching 40

Pitching Journalism Advertising Advertising 40