Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important.

Communications 225

Communications Marketing Radio Airlines 225

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 86

Sports Television Advertising Advertising 86

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. A Simple Measure of Marketing Many Businesses Miss.

Strategy 118

Strategy Crisis Marketing B2B 118

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Key strategies for successful digital marketing in retail To achieve success in digital marketing for retail, it is important to adopt a comprehensive and integrated approach.

Retail 62

Retail Marketing Measurement Product Launch 62

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This strategy makes consumers feel understood and connected to the brand’s values and beliefs.

Film 88

Film Marketing Consumer Fashion 88

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Oh, and lose the old-fashioned boots; sneakers are in!” chirped Tinsel McSparkle, the young social media guru. “We’re Santa, it’s all about engagement!”

Social Media 81

Social Media Trends Crisis Crisis Management 81

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Shift Communications

MARCH 14, 2016

You get to see the faces that make everything work; you get to see behind-the-scenes of your favorite fashion house or fast food chain. (I’m Another positive for brands on Snapchat is that it’s less intrusive than other social channels. But as marketers, our first instinct is to ask, “Wait – how can we measure it?”

Measurement 60

Measurement Analytics Fashion Data 60

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 84

Brand Branding Marketing Ethics 84

Cision

NOVEMBER 22, 2017

During the campaign, your micro-influencers shouldn’t suddenly be talking about the turtle excursion or other costly extras on social media but should focus on affordability over secondary benefits. Create a mobile site to test your strategy first. About Brian Freeman.

How To 284

How To Instagram Mobile Video 284

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Other interesting statistics: Social media is material. Good ‘ole fashioned email topped the list – and Slack didn’t even rank.

Survey 82

Survey Corporate Communications Financial 82

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Frustrated and angry customers taking to social media. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights? Hit social media refresh. Does your brand have a dedicated social media plan? Special event or entertaining tips? So check out new tools.

Analytics 130

Analytics Internal International Pitching 130

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and.

Social Media 40

Social Media How To Media Twitter 40

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. McDonald’s Happy Goggles Beyond fashion, this fast-food giant incorporated VR technology into their Happy Meal boxes.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Track competitors.

Media 120

Media Social Media Community Measurement 120

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? social referrals. CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Set your goals and objectives and determine how you'll measure your success. Bottom line? If you did it once when you got started you can do it again.

How To 104

How To Fashion Banking Industry 104

Beyond PR

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 121

Resources Publicity Reddit Interviews 121

Cision

MAY 19, 2015

Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Develop a content creation strategy because you will have lots of content creation opportunities before, during and after the event. Measure everything, too.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 170

Technology Publicity Software Pitching 170

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. As part of my job at the time, I managed our company’s showroom in addition to leading the PR strategy for this client.

Pitching 64

Pitching Consumer How To Meeting 64

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. We need to know the music, books, movies, food whims and fashion that captivate consumers.

Retail 225

Retail Consumer Brand Branding 225

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Set a Data-Driven Strategy. What are the ways your audience consumes media?

Publicity 60

Publicity Apparel B2C Fashion 60

MaccaPR

JUNE 21, 2017

These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, delivery of authentic brand message, and bring new traffic to your website and social media channels. The video also features the branded hashtag, #LoveLoft.

Video 54

Video Brand Branding Fashion 54

Beyond PR

MARCH 27, 2018

A smart ambassador strategy drives new sales, boosts customer loyalty and increases word-of-mouth sharing. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. Why Differentiation Matters.

Fashion 73

Fashion Instagram Enterprise Brand 73

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

AUGUST 28, 2017

One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. What’s been your content strategy to date? And, a lot of times, they want to share those memories on social media. How do you measure results? How often do you measure/share?

Blogging 87

Blogging Handbook Sports Internal 87

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What's new in it is that social media has started to "eat" more and more of the budgets, and because it is quite well regulated, the profits for the agencies are getting smaller.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. You need PR, content marketing and social media all working on the same play.

Infographics 69

Infographics Data Case Study Content Marketing 69

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Sharing bits of information about your business or service on social media. Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Shift Communications

FEBRUARY 19, 2015

If we look at the Earned Media Hub Strategy , where could we automate and scale? The red portions of the strategy below have automation potential: We can scale a good portion of the research we do. You can certainly automate and scale social media and social publishing with tools like Hootsuite, Buffer, and many others.

Advertising 60

Advertising Advertising SEO Software 60