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Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. How Earned Media is Changing Your Marketing Strategy.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162
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Implementing a comprehensive content distribution plan

Onclusive

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. First things first: determining the best channels and formats for your audiences. Jake Mazanke.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. Super Bowl LVIII was a significant spectacle, and it’s not hard to see why.

Sports 86
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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135
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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Permalink

Publicity 331
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Top 10 Marketing & Communications Posts of 2017

Beyond PR

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. How Earned Media is Changing Your Marketing Strategy.