5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

Ronn Torossian

APRIL 7, 2019

The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The outdoor paraphernalia maker says it will no longer create the products for any old company through its corporate sales program; in recent years, […].

Fashion 150

Fashion Corporate Blogging Company 150

Agility PR Solutions

JUNE 25, 2023

identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside of their gender identity in 2022. million people in the U.S.

Fashion 85

Fashion Brand Branding Consumer 85

Agility PR Solutions

JUNE 10, 2019

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. New fashion study seeks answers appeared first on Agility PR Solutions. The post Do influencers influence influencers?

Fashion 127

Fashion Study Industry Marketing 127

Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy!

Fashion 62

Fashion Social Media Brand Branding 62

Agility PR Solutions

JUNE 30, 2021

The post Examining social media’s influence on fashion industry sales appeared first on Agility PR Solutions. As a result, social media has transformed from […].

Fashion 85

Fashion Industry Social Media Community 85

5W PR

DECEMBER 11, 2018

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

Fashion 74

Fashion Social Media Brand Branding 74

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Agility PR Solutions

APRIL 19, 2019

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey.

Fashion 60

Fashion Consumer Apparel Groups 60

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️‍?

Brand 71

Brand Branding Marketing Fashion 71

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

Awario

NOVEMBER 16, 2021

Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. How did this happen?

Fashion 134

Fashion Instagram Marketing Social Media 134

Ronn Torossian

MARCH 24, 2017

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Marketing 150

Marketing Fashion Blogging Industry 150

Agility PR Solutions

FEBRUARY 25, 2021

Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves around online awareness, consideration, and decision-making. The post Influencer marketing statistics you should know in 2021 appeared first on Agility PR Solutions.

Marketing 106

Marketing Fashion Strategy Analysis 106

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. It involves creating marketing campaigns, products, and services that resonate with queer individuals. Inclusive branding goes beyond simply acknowledging diversity.

Brand 78

Brand Branding Marketing Community 78

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 104

Film Marketing Sports Hotels 104

Ronn Torossian

APRIL 1, 2022

Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing. When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind.

Financial 195

Financial Social Media Company Strategy 195

Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 85

Apparel Consumer Fashion Brand 85

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Prohibition

OCTOBER 4, 2022

Influencer marketing is a really powerful tool that should be considered for any social media strategy. Mid-size fashion icon, Hannah is always up to date with the latest trends! Lisa’s Instagram feed is filled with petite fashion inspiration and styling tips for everyone. A post shared by HANNAH ? Lisa (@thesearchforsassiness).

Fashion 113

Fashion Instagram Social Media Examples 113

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 183

Communications Sports Journalism Fashion 183

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83

Brand Branding Marketing Ethics 83

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Brand Branding 88

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. High fashion? No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. The solution is an old fashioned one. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. This shift was the reason why both big and small fashion brands have started shifting toward eCommerce. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Brand Branding 78

Mark My Words

APRIL 14, 2023

As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. She also used models who embodied her brand’s youthful spirit, which helped make her fashion more relatable to young people.

LinkedIn 60

LinkedIn Fashion Technology Advertising 60

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness.

Industry 78

Industry Marketing YouTube Exercises 78

Prohibition

OCTOBER 19, 2022

Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. We’re all familiar with the No.

Social Media 118

Social Media Fashion Media Travel 118

Ronn Torossian

MARCH 23, 2018

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. Combine that with things like Blockchain … READ MORE ».

Fashion 112

Fashion Marketing Technology Consumer 112

Axia PR

APRIL 24, 2019

You take their fashion advice. Because of their influence over their followers, they make terrific marketers for brands and companies. If you’re on social media, you should be familiar with these words. You follow them. You make their recipes. Heck, you probably even know their children’s middle names.

Marketing 80

Marketing Fashion Social Media Company 80