The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. The use of online and social media substantially increased in most countries.

Instagram 165

Instagram Groups Social Media Journalism 165

Shift Communications

JULY 26, 2017

Whether the situation calls for pinning a holding statement to the top of your Twitter account or boosting a Facebook post with a link to more information, social media gives your crisis message a visible and easily accessible platform to live on for the duration of the scenario. In order for G.W. s vegan donut shop as a prime example.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. billion of them accessing the site on a mobile device), Facebook is the world’s biggest social network. Read the full-length study today!

Journalism 120

Journalism Social Media Media Study 120

NewsWhip

MARCH 24, 2021

How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020. Her company acquires the plastic scraps left over from local factories. Plastic became the cutlery of choice at restaurants. .

Chemicals 148

Chemicals Retail Facebook Local 148

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Typically, we would have started our influencer event by targeting an A-list group of local influencers. The strategy.

Case Study 60

Case Study Study Local Twitter 60

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3 SEO RANKING. COMMUNITY BUILDING.

Marketing 113

Marketing Instagram Media SEO 113

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. Check him out on Facebook. Or via email. Follow Tim on Twitter: @T_Burrows.

Crisis 251

Crisis Government Case Study Twitter 251

Prohibition

AUGUST 26, 2019

Looking to increase awareness of the number of exciting days out available at the much-loved Leeds shopping centre, The Light approached us to create their latest brand video which is here on Facebook. As part of Yorkshire Day, we surprised Leeds locals by handing out over 300 white roses, spreading smiles across the city.

Case Study 48

Case Study Video Study Film 48

Cision

MAY 23, 2016

Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

PRSay

APRIL 15, 2019

By late September, I realized my study plan was not working. I adjusted by seeking out study skills tips from newly minted APRs and moving forward on the best path for me. No flashcards or Quizlet or Facebook groups. My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018.

Nonprofit 109

Nonprofit Conference Study Retail 109

NewsWhip

FEBRUARY 3, 2023

Tech coverage takeaways Tech was by far the most written-about sector of the three we looked at, thanks to massive coverage of the likes of Facebook, Samsung, Tesla. Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster.

Report 88

Report Brand Branding Automotive 88

Communications Conversations

MAY 12, 2023

Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook? Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. Note what was absent from my top 5 posts: Thought leadership.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

FEBRUARY 22, 2019

A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. In addition, we launched a Facebook campaign to promote the video after it went live.

Case Study 74

Case Study Guidelines Study Creativity 74

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. What does this look like in action? Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Communications Conversations

FEBRUARY 21, 2020

We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Check the Sleep Number Careers Facebook, LinkedIn and Instagram pages again for comments.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive.

Automotive 81

Automotive Engineering System Media 81

Communications Conversations

MAY 4, 2016

They have a private Facebook group to do the same. Locally, here in Minnesota, I think about Prince. The key is execution. The Skimm does a lot right here. They organize a quarterly call for Skimmbassadors where they can connect and learn about what’s coming next. It was widely known, except it wasn’t widely known.

Case Study 60

Case Study Employee Study Software 60

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. These are the “Big Four” of the social media marketing world. Finally, Pinterest drives traffic. A lot of traffic.

Social Media 121

Social Media Reddit Pinterest Communications 121

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I’m impressed by Facebook campaigns that get people motivated. Our local conference also helps expose young people to different professional paths.

Leadership 159

Leadership Conference Local Internal 159

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. This includes newsletters, closed Facebook groups and social media pages, among other places. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Case Studies Technology and Crisis Communications' Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Communications Conversations

AUGUST 11, 2017

And Facebook wasn’t even a thought in Zuck’s mind. SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. FACT: Local media continues to struggle as well. The 10 pm local news. On one hand, I see a lot of people still working in an environment similar to 2001. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

Communications Conversations

APRIL 17, 2020

Nice to see a local company doing that here in Minnesota. But, the decision to feature employee-generated content on the Walmart Facebook page was a big one. Very transparent. Very honest. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.

Social Media 198

Social Media Brand Branding Employee 198

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment. What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment. What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment. What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. In late February, we noticed a drop in the Iffy Quotient: fewer of the popular URLs on both Facebook and Twitter were coming from Iffy sites.

System 78

System Facebook Twitter Software 78

Contently - Strategy

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. ” If only. percent for banner ads these days—and most of those clicks are accidental.

Advertising 110

Advertising Advertising Real Estate Travel 110

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. As an example, our client 98point6 is helping reduce the spread of COVID-19 by providing virtual, text-based primary care, and its Chief Medical Officer conducted a Facebook Live to answer patient questions.

Communications 88

Communications Case Study Conference Resources 88

ZudePR

FEBRUARY 22, 2016

You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. The best you can hope for (and here, your local SEO is important) is your company appearing in the 3-pack (the big map box that comes up with three businesses highlighted). Other studies say 81 per cent.

Social Media 75

Social Media SEO Media Local 75