Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. This includes newsletters, closed Facebook groups and social media pages, among other places. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive.

Automotive 81

Automotive Engineering System Media 81

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. It’s a COMMUNITY play. These are the “Big Four” of the social media marketing world. A lot of traffic.

Social Media 121

Social Media Reddit Pinterest Communications 121

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Identify Relevant Groups, Communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I’m impressed by Facebook campaigns that get people motivated. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Head to the Asda Facebook page and you’ll see just how much people love reading these stories.

Storytelling 60

Storytelling Local Community Case Study 60

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. In late February, we noticed a drop in the Iffy Quotient: fewer of the popular URLs on both Facebook and Twitter were coming from Iffy sites.

System 78

System Facebook Twitter Software 78

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

OCTOBER 11, 2018

Among the many reasons for occupational stress, studies cite a lack of control. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. Dr. Heather Yaxley. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. Along with brand journalism, we have a service called HealthDay that provides news coming out in the healthcare world from current clinical studies. It was a very big story here locally for a while. Your team won an award from PRSA this year for best online newsroom.

Healthcare 137

Healthcare Journalism Local System 137

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Contently - Strategy

APRIL 10, 2019

To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen. The company threw parties for winners in their communities, which accomplished two things. “We are growing in communities around pets, anxiety, and natural health,” Klein said.

Company 105

Company Marketing Education Data 105

PR Job Coach

NOVEMBER 27, 2009

As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Study the field. See next.) And learn more about it.

Training 106

Training Publicity Insurance Insurance 106

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? Facebook has a bit of this now – the 20% rule about text on images is one example – but marketers can expect a whole lot more as traditional spend transitions to digital. Or near-zero.

Mobile 60

Mobile Survey Marketing B2B 60

PR Conversations

OCTOBER 27, 2023

For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Many of these studies have been published, but the applied ones generally have not.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

NOVEMBER 30, 2015

They volunteer as student leaders with their local PRSSA chapter. They are BOTHERING to work when it’s not convenient, study when they least feel like it, get online and participate in a Twitter chat when they least feel like it… because they KNOW it will pay off. NO THEY ARE NOT! Based in the Washington, D.C.,

Energy 40

Energy Twitter Local LinkedIn 40

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school.

Measurement 40

Measurement Nonprofit Education Social Media 40

MaccaPR

JUNE 16, 2016

Challenges in effective, consistent and purposeful business-to-business (B2B) communication – the type that leads to return on investment – exist in every industry. But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

OCTOBER 26, 2016

Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Hello, #HurricaneMatthew !).

Interviews 40

Interviews Analytics Social Media Survey 40

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. Shortly into my first semester I decided to go the communications route because I loved the classes I was taking in the J-school and communications studies programs.

Corporate 0

Corporate Agency System Meeting 0

Maxim Behar

OCTOBER 15, 2023

The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak.

Newspapers 59

Newspapers Meeting Ethics Social Media 59