Remove Facebook Remove Journalism Remove Local Remove Study
article thumbnail

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. billion of them accessing the site on a mobile device), Facebook is the world’s biggest social network.

article thumbnail

Case Study: Bauer

NewsWhip

CASE STUDY. When we talked more about what the local and national audiences were talking about, we got a really strong response.” ” After delivering consistently appropriate content through their Facebook pages, Ali and his team saw the following increases: 249%. Ali Wilkinson, Digital Content Manager. —.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CASE STUDY - Using current events to land in the media

PR for Anyone

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.

article thumbnail

Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102
article thumbnail

Depressed and depressing: the state of UK news media

Stephen Waddington

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market. Facebook and Google account for almost 60% of the online advertising market.

Print 115
article thumbnail

Digital News Takes Another Radical Shift

The Proactive Report

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. The use of online and social media substantially increased in most countries.

Instagram 165
article thumbnail

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120