Cision

OCTOBER 12, 2015

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. In 2015, brands need an ad budget to make Facebook work. In 2015, brands need an ad budget to make Facebook work. Recycle What Worked.

Education 120

Education Facebook Infographics Social Media 120

The Proactive Report

DECEMBER 24, 2014

Facebook is the number one mobile app. What does your Facebook content look like on mobile? Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' Consumers expect a brand to be seen as a technology leader – image is a PR issue.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Because our behavior on Facebook is hard for anyone except for Facebook to track, errors occur.

Social Media 120

Social Media Strategy Media Facebook 120

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward.

Case Study 166

Case Study Strategy Study Hotels 166

Buzzstream

FEBRUARY 3, 2021

The strategies behind conducting effective Digital PR campaigns. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Infographics. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter.

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular. Facebook currently has over one billion users (and that number’s growing). Click Here. Define Your Audience. Final Thoughts.

Brand 120

Brand Branding Marketing How To 120

Cision

DECEMBER 20, 2017

Flo has even become a bit of a celebrity with almost five million likes on Facebook. Another strategy to employ involves providing users with useful information. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

5W PR

OCTOBER 10, 2023

Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Adjust the PR strategy based on what works and what doesn’t. Platforms like Facebook and Instagram offer sophisticated targeting options. Know their interests, pain points, and preferred social media platforms.

Social Media 88

Social Media Consumer Media Crisis Management 88

Contently - Strategy

JULY 20, 2020

Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. Strategies evolve. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Now he was scrambling to put together a digital-first marketing plan. Behaviors change.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

5W PR

JANUARY 4, 2023

Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). They check to see who links to your website, blog, Facebook page.

Google 113

Google Guidelines Web B2C 113

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. It’s key that social media marketers use this data to gain a deeper understanding of their audience, track the success of their campaigns, and continually improve their social media strategy.

Social Media 62

Social Media Marketing Media Analytics 62

Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. According to Brian, be authentic, don’t forget strategy and keep your audience in mind 100 percent of the time. Real-time doesn’t mean you don’t need a strategy.”

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Interesting test of Facebook content shows longer form content may win. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

MAY 22, 2023

Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. This is the most popular ad type for bringing more insight and personality to an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

JUNE 2, 2015

More recently infographics have been all the rage. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”. Todd Defren.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. Create social videos and infographics. Invest in paid distribution on Facebook. Create social-friendly videos and infographics. Invest in paid distribution on Facebook.

Financial 83

Financial Industry Report Insurance 83

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Contently - Strategy

JANUARY 29, 2019

We also have a content audit tool that provides recommendations for infusing the right SEO strategy into your content program. Auditing your existing library of content to identify high and low traffic keywords will help guide your keyword strategy. This verifies keyword relevancy. When you aren’t reaching the right audience.

Brand 104

Brand Branding How To SEO 104

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Solution: To organize resources to execute on a content strategy, marketers must learn how to prioritize and maintain focus.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

The Proactive Report

FEBRUARY 20, 2017

Every business should have a growth strategy. Digital PR can play an important role in that strategy. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

PR 20/20

MARCH 7, 2017

Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Lots and lots of content. In one internet minute, people share 2.4

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

5W PR

DECEMBER 7, 2019

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. Fred Noe promised the internet he would get a tattoo of the Jim Beam logo if the brand’s Facebook page received at least a million likes.

Brand 78

Brand Branding Creativity Consumer 78

Sword and the Script

SEPTEMBER 14, 2019

Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 3) Money, charity and strategy drive news coverage.

Survey 75

Survey Media Relations Report Media 75

Contently - Strategy

APRIL 14, 2021

Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same,” wrote Recode journalists Sara Morrison and Rani Molla in a recent article.

Privacy 96

Privacy Google Advertising Advertising 96

Prohibition

AUGUST 17, 2021

Across social media platforms including Facebook, Twitter and LinkedIn, video content tends to have the highest engagement. Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach.

Tools 71

Tools Blogging Pitching Google 71

PRSay

JUNE 11, 2021

This strategy allowed our doctoral students at the school — who work closely with their faculty advisers — to address common concerns in easy-to-understand, gentle ways. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. You can find an example here.).

Publicity 157

Publicity Social Media Report Fashion 157

Communications Conversations

APRIL 4, 2016

Think about it: When was the last time you saw a friend share a news release from a Facebook post of a big company? They include infographics. Heck, even the media don’t really enjoy reading news releases–it’s just a necessary function of the job. Yeah, that’s what I thought. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60