Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

APRIL 14, 2021

Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same,” wrote Recode journalists Sara Morrison and Rani Molla in a recent article.

Privacy 124

Privacy Google Advertising Advertising 124

Buzzstream

DECEMBER 28, 2023

Then, there are a handful of helpful filters to hone in on the content types that best fit your content strategy. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. A successful outcome? Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. Create social videos and infographics. Invest in paid distribution on Facebook. Create social-friendly videos and infographics. Invest in paid distribution on Facebook.

Financial 111

Financial Industry Report Insurance 111

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

Cision

FEBRUARY 15, 2016

But are you even investing in long-term strategies that will help you get them? For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. But before you start writing, think about what you want to convey in your news announcement.

Conference 120

Conference How To Infographics Leadership 120

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Write for your target audience. Many social media platforms have a timeline feature, particularly Facebook. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

SEPTEMBER 21, 2018

This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation. In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

DECEMBER 17, 2016

1) Four Flaws in Facebook Measurements. I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. No matter the focus, businesses are made of people and there are more than a billion people with Facebook accounts. Facebook Inc. Then Facebook did it again.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our top picks: PR strategies can vary from organization to organization. Are you keeping up with the times? SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. 3) Should You Use Hashtags on Facebook? We search when we need something.

Marketing 64

Marketing Viral Survey Infographics 64

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR 20/20

JULY 11, 2017

According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Read below to learn several different promotion strategies, along with ideas to maximize your content’s ROI across three different types of audiences. Content Distribution Strategies that Span Wide. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Strategy : Speaking of strategy, this is probably the most essential skill – and it’s the one that many younger communicators ask about.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

MARCH 30, 2016

15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed. Connect Content Strategy to the Customer Journey. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Beyond PR

JUNE 19, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Tell all your stakeholders. Key objectives. New images. Social Media.

Communications 69

Communications How To Telecommunications Employee 69

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 16, 2016

It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Trust and Credibility of Information.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

OCTOBER 12, 2015

It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To. Twitter Facebook Google+ LinkedIn Monday Roundup: Nonprofit Storytelling. 10 Mistakes Nonprofits Make with Video.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Digital marketing expert Brian Carter explains, “Webinars are one of the most effective content marketing strategies….

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. As of this writing, Dell has implemented over 549 ideas provided by its fans! Visually appealing.

Brand 40

Brand Branding Video Community 40