The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. Social Media Audit – Gather Insights and Intelligence. Facebook is still an excellent place to do this. Affinity and Trust.

Digital PR 264

Digital PR Marketing Infographics Video 264

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media.

Facebook 116

Facebook Video Brand Branding 116

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. More emphasis on visual content: In the coming year, we expect to see an even greater emphasis on visual content in social media marketing.

Social Media 62

Social Media Marketing Media Analytics 62

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Apply these insights to your strategy. Nearly 80% of social media is now consumed on mobile devices.

Social Media 112

Social Media Media Mobile Pinterest 112

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. Here you are able to select social media posts/stories that you have shared and run them as an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 12, 2015

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. In 2015, brands need an ad budget to make Facebook work. In 2015, brands need an ad budget to make Facebook work. Recycle What Worked.

Education 120

Education Facebook Infographics Social Media 120

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. How you craft a content strategy will ultimately be unique to your situation. ” said Caroline Paxton, RBC’s senior director of social media, content & strategic initiatives.

Strategy 108

Strategy How To Content Marketing Analysis 108

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201

Mobile Strategy Web Consumer 201

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook.

Social Media 100

Social Media Media Infographics Pinterest 100

Buzzstream

FEBRUARY 3, 2021

The strategies behind conducting effective Digital PR campaigns. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Infographics. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos. Use timeline features.

Social Media 65

Social Media Media Writing Infographics 65

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Hint: it depends if you want Facebook likes or shares). Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent.

Journalism 68

Journalism Strategy Brand Branding 68

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Another great way for companies to improve their social media marketing campaigns is to be mindful of each piece of content the company creates and distributes on social media platforms.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Here are three takeaways from the panel.

Strategy 60

Strategy Communications Case Study Data 60

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. Focus on One Social Media Platform. Be on only one social platform? For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular. Click Here. Define Your Audience.

Brand 120

Brand Branding Marketing How To 120

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Do you really know what someone else is experiencing before you tweet, blog or post on Facebook?

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

DECEMBER 20, 2017

Flo has even become a bit of a celebrity with almost five million likes on Facebook. Another strategy to employ involves providing users with useful information. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” Reporters review business social media profiles. Reporters review business social media profiles.

Survey 76

Survey Media Relations Report Media 76

The Proactive Report

FEBRUARY 20, 2017

Every business should have a growth strategy. Digital PR can play an important role in that strategy. GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone.

Digital PR 113

Digital PR System Infographics Banking 113

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. How much will you need to pay Facebook? Want to see how to do this for your blog? Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Social media. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. cool templates for infographics, social media, etc). Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 176

Survey Marketing B2B Study 176

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are an excellent way to make information or marketing strategies more digestible.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JUNE 20, 2016

” public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Widen your social presence. You probably already know your organization needs to be using social media.

Mobile 159

Mobile Public Affairs Infographics Government 159

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). It’s called ‘owned media’. Earned Media. You produced it.

Google 113

Google Guidelines Web B2C 113

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60