ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.

Reputation 48

Reputation How To Google Employee 48

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey.

Social Media 60

Social Media Branding Brand Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? Here are a few things I found helpful as I embarked on this brand building social journey.

Social Media 60

Social Media Branding Brand Media 60

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. Putting a value on media coverage or social media awareness remains a bit of a Holy Grail. Starts with “The Reputation Quotient”. The data is crunched and each company in the survey earns a “Reputation Quotient.” What causes the most damage to corporate reputations?

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Branding 135

Branding Brand How To Radio 135

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Yes please!

Social Media 81

Social Media Media Google Tools 81

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. How do you utilize social media/marketing to amplify your PR results?

Media 96

Media Sports Agriculture Pitching 96

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Measuring the flight to quality. on February 18.

System 78

System Facebook Twitter Software 78

Solo PR Pro

DECEMBER 17, 2021

Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. Check out a brief clip on Kami's Facebook page. ” Jennifer was happy and surprised to see that 2021 was her best year in business financially since opening in 2013. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. A crisis can harm your reputation as well as your competitiveness. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. The result was a powerful social media response along with plenty of hype for the cars. The intention can be to raise financial contributions or just increase awareness of a specific issue. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Search Engines, Social Media and Journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 62

Exercises Employee Social Media Communications 62

Maxim Behar

JULY 24, 2023

We are all communicating on social media around the clock, we feel comfortable talking to someone in distant Canada, or Australia, or Africa, or Asia, or anywhere on social media, be it through Facebook, Instagram, LinkedIn, and so on. Host : Yes, but with a very bad reputation.

Local 52

Local Government Social Media Education 52

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. Net income landed at $2.4 million versus a loss of $6.2

Data 87

Data Enterprise Survey Instagram 87

Critical Mention

AUGUST 29, 2019

The earned media landscape is rapidly changing and we have made a commitment to our clients to be on the leading edge of that change.”. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Critical Mention

SEPTEMBER 19, 2018

There are two principal ways media monitoring can assist in keeping tabs on your industry: Staying up-to-date: Being informed with the latest buzzwords and conversations in your industry is fundamental in showing your customer base you’re aware of your surroundings. Doing what machines can’t will allow PR teams to thrive.

How To 61

How To Media Crisis Crisis Management 61

MaccaPR

JULY 24, 2019

Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? The Target team was hit hard with backlash about their policy from American Family Association and on social media. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Worse, social media companies averaged a score of just 46, below all other business categories. So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

AUGUST 2, 2018

According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Companies also have chatbots on their sites and social media pages to answer customer questions. As such, PR pros must determine how they can best leverage technology to stay current.

Technology 60

Technology Crisis Communications Pitching Software 60

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. Writing it to appeal to your target audience also improves your reputation in the long run. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Customer Service 61

Customer Service Writing Financial Local 61

Waxing UnLyrical

APRIL 14, 2011

It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. CommAMMO Q2: ROI is a financial term. alanchumley: value of a Facebook fan. Are reputation, issues management and media relations part of a promotional effort?

Measurement 69

Measurement Financial Facebook Tourism 69