Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

DECEMBER 9, 2014

As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Buzzwords seem endemic to all industries, but technology may be the worst offender. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing.

Pitching 136

Pitching Writing Journalism Guidelines 136

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations. Rinse and repeat.

Education 52

Education Training Technology Journalism 52

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. It’s an opportunity for those that are ready.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The company is trying to make its brand the hero.

Brand 71

Brand Branding B2B Exercises 71

Stephen Waddington

MAY 2, 2020

There’s the technology issue. I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis.

Transportation 84

Transportation Government Community Facebook 84

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Anything from writing to painting to playing an instrument can serve as an outlet for self-expression and stress relief. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Start producing content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Prohibition

MARCH 25, 2020

If you normally exercise, eat breakfast or shower before your working day begins, still try and do so. When you sit down to start the day, write a list of the tasks you need to complete. Luckily, we live in an era where technology is highly advanced and keeping in touch is just the click of a button away.

Exercises 48

Exercises How To Skype Guidelines 48

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 71

Survey Technology Corporate Financial 71

Karen Freberg

APRIL 10, 2019

I have all of his books and when I heard he was writing a new one that was different from others he has written in the industry, this peaked my interest. This is a book that is not only relevant for technology or communicated based classes, but should actually be the required reading for all disciplines. And the rest is history!

Exercises 45

Exercises Social Media Education Industry 45

The Hoffman Agency

JULY 16, 2020

I’d even love to write a book one day. I am also thrilled to be meeting new people while learning about technology PR with mentors. Coming from a nutrition and exercise science family, I cannot say enough how VITAL it is to take care of your mind and body. PR spoke to me for numerous reasons.

Storytelling 50

Storytelling Exercises Internal International 50

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Stephen Waddington

JUNE 9, 2017

Writing is a core public relations skill. Written word – skills surveys repeatedly cited writing as one of the most important skills in public relations. Written word – skills surveys repeatedly cited writing as one of the most important skills in public relations. Much of our profession remains based on the press release.

Publicity 111

Publicity Survey Measurement Community 111

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. I agree with you.

Ethics 105

Ethics Data Training Agency 105

The Hoffman Agency

MAY 3, 2022

I knew I wanted to be challenged, apply my passion for writing and strengthen my overall professional skills. We were completing an exercise urging us to think about what we needed from an employer to be happy. Also, I was acutely aware of my appreciation for a compelling story and had an undeniable love for traditional PR.

Exercises 36

Exercises Agency Storytelling Employee 36

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Guest Posts Jim Dougherty Writing erin feldman Sarah and Sheldon' Erin taught me the value of boundaries. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Sword and the Script

DECEMBER 24, 2016

MarTech Today: Introducing the “influencer marketing technology landscape”. B2B PR Sense Blog: How to write press release headlines that people actually read. Through this exercise, I’ve found it revealing to understand what sort of content I shared on Twitter in 2016 earned engagement and what didn’t.

Twitter 60

Twitter How To B2B Analytics 60

Bianchi Biz Blog

MAY 13, 2022

So, when you invite the incumbent to participate, we read that as one of two possibilities: 1) the RFP is just a bogus purchasing exercise to meet a requirement, or 2) purchasing is using the RFP process to squeeze their current partner for better pricing. We’re not in the business of writing proposals for pipedreams.

Agency 77

Agency Automotive Mobile Exercises 77

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” You may believe that chatbots are a paradigm shift in human interaction.

Facebook 120

Facebook How To Customer Service Wikipedia 120

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

JULY 17, 2013

I’m into social media and good at what I do, but this isn’t really complicated technology. … Now that we know how to tweet posthumously from the technological perspective (wasn’t hard to figure out), we get to the really fun part of the dialogue. At the same time, this is all an exercise in destroying the static.

Social Media 78

Social Media How To Media Twitter 78

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Q: New technology is constantly expanding, making podcasting more and more accessible.

Interviews 120

Interviews Comparison Video Exercises 120

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. You lead a strong defence for the press release.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69