5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts.

Advertising 78

Advertising Advertising Exercises Measurement 78

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. For Moz, it’s SEO.

Strategy 128

Strategy Exercises Content Marketing Energy 128

Cision

OCTOBER 4, 2017

A helpful exercise is to put yourself in the shoes of a journalist. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. For marketing professionals — multimedia is a must have. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Ideally, everyone in an agency would clamor for the opportunity to write, and agency leaders would create an inclusive approach, offering teaching and exercises to bring writing quality up a level or two. Innovative ways to work with ad, marketing, and SEO partners. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. Better connecting your hard-won media placements with the value they bring to your SEO team. million in 2018.

How To 134

How To Education Exercises Newspapers 134

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

SEPTEMBER 10, 2021

Like we digital marketers need another thing on our plate, right? I’ve done this exact exercise with a few clients recently and it’s proven to be true each time. To me, without getting into all the uber-geeky back-end of voice SEO, that’s a big step in the right direction. 62% of the U.S. I’ll wait.

Strategy 130

Strategy Brand Branding Analysis 130

Sword and the Script

JANUARY 2, 2018

But let’s challenge that marketing assumption : what if businesses are instead giving up the chance to communicate with a C-Suite executive for life in exchange for a narrower list of MQLs ? Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Give our services a try.

eBook 73

eBook Exercises Employee SEO 73

Sword and the Script

FEBRUARY 12, 2019

It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. There are a whole bunch of marketers that are convinced short content is best. If you are a marketing leader and force your team to produce on deadline, they will eventually succeed – and they’ll get better at it.

Blogging 107

Blogging Survey B2B Analysis 107

The Resolution Blog

JUNE 21, 2015

And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Her work led the agency to grow net revenue by more than 80 per cent.

Google 120

Google SEO Case Study Exercises 120

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. Why: Mark Schaefer rules!

Blogging 78

Blogging Exercises Survey Google 78

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Exercises 40

Exercises Tourism Measurement Blogging 40

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. By nature of our jobs as marketers, we are required to use code to: Strategically guide website and app development , and familiarize ourselves with the latest trends, at least enough to know what’s possible and applicable to specific business needs. Coding Language Landscape.

How To 0

How To Web Resources Training 0

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. An experienced startup investor once told me, “Marketing is a race to the bottom.” How can we improve?

Industry 0

Industry Creativity System Training 0

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. C: No-one’s going to market this book like I will. There were points when I thought the whole endeavour was just a huge exercise in procrastination. I made sure I ate well, slept adequately and exercised daily, mainly running. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? Any traffic outside the U.S.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Measurement 60

Measurement Social Media Tourism Twitter 60

Ishmael's Corner

AUGUST 26, 2014

So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Google’s swami of SEO Matt Cutts has been doing a slow burn on the topic of “guest posting for backlinks” for some time. Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Liked what you saw?

Twitter 68

Twitter Facebook Measurement Blogging 68

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? Any traffic outside the U.S.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

JANUARY 1, 2011

That means eating right (which means cooking as often as I can), exercising regularly (whether on my elliptical machine or by taking my dogs for a walk, or by taking dance classes – yes!), Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Measurement 42

Measurement Blogging Tourism Twitter 42

Waxing UnLyrical

AUGUST 25, 2010

Even if you don’t have to track your time, it’s still a good exercise to undertake. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s easy, free (up to a point) and lets you track multiple projects, clients, etc., Wanna Subscribe? Shall We Tweet?

Tools 100

Tools Google Twitter Facebook 100

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JANUARY 8, 2011

My clinical exercise physiologist client told me to remember that little moves throughout the day works to build your metabolism better than the 3 mile walks I take with Teddy in the warm months. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Facebook 79

Facebook Twitter Writing Measurement 79

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 119

Measurement Analytics Tools SEO 119

Sword and the Script

JANUARY 14, 2017

It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future.

B2B 60

B2B Pitching Survey Study 60

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Once you start participating in it, you’ll start figuring out what works, and what doesn’t. Pitches, content creation, op-eds, etc. Wanna Subscribe?

Blogging 90

Blogging Facebook Twitter Writing 90

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. Stressing the SEO importance can sometimes seal the deal. Personalize] I noticed you mentioned [Topic].

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

DECEMBER 4, 2010

The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Hashtags work best when marketers think of them as boosters and enhancements, not as a replacement for quality content. Building Better Hashtags. Define goals. Increase website visits?

Strategy 147

Strategy Trends Guidelines Social Media 147

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. It was a good exercise.

Ethics 120

Ethics Publicity Data SEO 120