Sword and the Script

FEBRUARY 12, 2019

It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. There are a whole bunch of marketers that are convinced short content is best. If you are a marketing leader and force your team to produce on deadline, they will eventually succeed – and they’ll get better at it.

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. An experienced startup investor once told me, “Marketing is a race to the bottom.” How can we improve?

Industry 0

Industry Creativity System Training 0

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. By nature of our jobs as marketers, we are required to use code to: Strategically guide website and app development , and familiarize ourselves with the latest trends, at least enough to know what’s possible and applicable to specific business needs. Coding Language Landscape.

How To 0

How To Web Resources Training 0

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. C: No-one’s going to market this book like I will. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We It’s about what you’re going to try to get your target audience to do. Not that difficult, is it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? Any traffic outside the U.S.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It’s a great way to exercise your writing muscles. Give yourself that voice.

Blogging 90

Blogging Facebook Twitter Writing 90

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Even if you don’t have to track your time, it’s still a good exercise to undertake. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: rubyblossom. including those that are billable and those that are not.

Tools 100

Tools Google Twitter Facebook 100

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? Any traffic outside the U.S.

Blogging 40

Blogging Analytics Google Writing 40

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Now you see it, now you don’t.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Hashtags work best when marketers think of them as boosters and enhancements, not as a replacement for quality content. Building Better Hashtags. Define goals. Increase website visits?

Strategy 147

Strategy Trends Guidelines Social Media 147