Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. Why: Mark Schaefer rules!

Blogging 78

Blogging Exercises Survey Google 78

The Resolution Blog

JUNE 21, 2015

And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Her work led the agency to grow net revenue by more than 80 per cent.

Google 120

Google SEO Case Study Exercises 120

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 What book? #1

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. An experienced startup investor once told me, “Marketing is a race to the bottom.” How can we improve?

Industry 0

Industry Creativity System Training 0

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. By nature of our jobs as marketers, we are required to use code to: Strategically guide website and app development , and familiarize ourselves with the latest trends, at least enough to know what’s possible and applicable to specific business needs.

How To 0

How To Web Resources Training 0

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 8, 2011

Ouch, it almost hurts to write that word, “decades.&# My clinical exercise physiologist client told me to remember that little moves throughout the day works to build your metabolism better than the 3 mile walks I take with Teddy in the warm months. “What? You want me to do what? I doubt that I am as brave as you.

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

AUGUST 25, 2010

Even if you don’t have to track your time, it’s still a good exercise to undertake. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself. And now for a bonus tool. Wanna Subscribe?

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

JANUARY 1, 2011

That means eating right (which means cooking as often as I can), exercising regularly (whether on my elliptical machine or by taking my dogs for a walk, or by taking dance classes – yes!), Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Measurement 42

Measurement Blogging Tourism Twitter 42

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

DECEMBER 4, 2010

It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. I ended up writing about it after all, couldn't help myself.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

JANUARY 14, 2017

It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Stressing the SEO importance can sometimes seal the deal.

Google 71

Google Infographics Pitching Resources 71

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. It was a good exercise.

Ethics 120

Ethics Publicity Data SEO 120