Exercises Interviews Marketing SEO 
Sword and the Script
JULY 20, 2021
Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.
ImPRessions - Crenshaw Communications
NOVEMBER 28, 2017
We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.
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Cision
OCTOBER 4, 2017
Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. A helpful exercise is to put yourself in the shoes of a journalist. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.
Cision
APRIL 18, 2017
It also increases your SEO and search rankings, which brings those prospects directly to you. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Do it well.
Contently - Strategy
JANUARY 14, 2020
For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. For Moz, it’s SEO.
Waxing UnLyrical
JANUARY 22, 2011
For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Waxing UnLyrical
NOVEMBER 17, 2010
As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content.
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