Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. LITIGATION SUPPORT.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Karen Freberg

APRIL 27, 2022

I bring this up because this year has been the busiest for me (not just for class work and projects) – but media interviews. I did that a bit this year with some of the assignments I offered in my social media classes. It’s important to invest in this area as well in our work as professors and educators.

Exercises 101

Exercises Social Media Education Industry 101

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Deirdre Breakenridge

SEPTEMBER 9, 2019

What surfaced quickly in my one-on-one interviews was what they expected from the leaders in their lives (bosses or managers at their companies, business professionals representing the brands they love and even their religious and political figures too) whether they’ve expressed this publicly or not.

Ethics 218

Ethics Exercises Energy Corporate 218

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. That’s how you build the digital footprint you need to have: mastering your paid, earned and owned media with your narrative.”. Creating Positioning.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

Prohibition

MARCH 27, 2020

Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows. Huthwaite International thought leadership podcast: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. In this interview, Erik discusses moving from one media world to the next. When I work with a client, I try to consider their story in a visual way that not only makes for an excellent news pitch, but also doubles as compelling social media and web content.

Television 120

Television Pitching Journalism Interviews 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 108

Corporate Communications Crisis Management Crisis 108

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

APRIL 11, 2018

Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader. Facebook’s missed opportunity. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. The same basic rule applies when pitching a media contact. We found this exercise to be useful.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. Guest Post by Paula Kiger.

Exercises 82

Exercises Interviews Groups Video 82

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Media Shift. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer.

B2B 177

B2B Company Marketing SEO 177

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Where do they get information (through social media, online news sites or traditional media)? Here are 7 steps to creating buyer personas to help build your consumer brand.

Consumer 154

Consumer Brand Branding Software 154

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is an exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 79

Reputation Employee Case Study Survey 79

Cision

JULY 29, 2015

They’re also 17 percent more likely to follow a brand on social media. They’re listening to you while they exercise or drive to work. You might also feature interviews with employees across the organization, showing the depth and breadth of your company’s knowledge and skill in the space.

Interviews 120

Interviews Comparison Video Exercises 120

Deirdre Breakenridge

MAY 6, 2015

Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. I did this same exercise a few years back to learn the difference between Tumblr and Facebook. We’re clearly not the demographic using Snapchat.

Instagram 150

Instagram Exercises Mobile Video 150

The Hoffman Agency

AUGUST 21, 2019

We started by interviewing our family members, as if they were clients being questioned in a sourcing session, to see what they knew about what we do. It’s public relations … media releases, social media and publicity.” – Debby Collins, mother of Senior Account Executive Sarah Collins.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ].

Survey 72

Survey Technology Corporate Financial 72

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. This is exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 60

Reputation Employee Case Study Survey 60

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. What does this mean for social media?

Education 52

Education Training Technology Journalism 52

The Stalwart Blog

JUNE 16, 2016

I ate dinner with a friend on Friday night and we laughed about all the hate people spew on social media, especially around the 2016 election. There is an amazing interview making the rounds with a former CIA officer who said her secret life taught her one thing: listen to your enemy. It felt timely because of my own misstep.

Communications 60

Communications Chemicals System Exercises 60

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Are your followers going to see photos or other media they don’t see anywhere else? The future of digital and social media in government comms. The Measurement Life: An Interview with Jim Macnamara. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

David PR Group

OCTOBER 26, 2014

Rarely a week goes by that I don’t encounter someone who is frustrated with social media. Take a look at my recent interview with one of the founders, Todd Berger. David (JPD): Ello gained a lot of media attention lately and generated a ton of buzz. Is it to make it a PBS or, perhaps, HBO of social media?

Privacy 70

Privacy Facebook Advertising Advertising 70

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Behavioral.

Storytelling 45

Storytelling Data B2C B2B 45