Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers.

Media 83

Media Crisis YouTube Television 83

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. You can stop reading there. However, 30-plus years later, that obviously isn’t the case.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Watch and see how my client landed in the media using this topic. There are no excuses not to pitch the media and not to get massive visibility for your business. And there are.

Pitching 130

Pitching System Google Local 130

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News. Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment.

Meeting 74

Meeting Report Automotive Media 74

Reputation Us

FEBRUARY 9, 2021

The session also prepares select spokespersons in anticipation for increased media attention. Participants will be video recorded prior to the session (scheduled separately and conducted via Zoom) in a mock interview setting design to simulate potential encounters with certain audiences (e.g.,

Training 78

Training Exercises Customer Service Interviews 78

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

Publicity 190

Publicity Training Interviews Media Training 190

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Step 2: Create a Content Map.

Exercises 198

Exercises Google Writing Blogging 198

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. More media respect for the public relations industry. They waste media time out of ignorance, pressure, or laziness.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

SEPTEMBER 9, 2019

What surfaced quickly in my one-on-one interviews was what they expected from the leaders in their lives (bosses or managers at their companies, business professionals representing the brands they love and even their religious and political figures too) whether they’ve expressed this publicly or not.

Ethics 218

Ethics Exercises Energy Corporate 218

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. That’s how you build the digital footprint you need to have: mastering your paid, earned and owned media with your narrative.”. Creating Positioning.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Media impressions – The “eyeballs” reached with the coverage. Website traffic driven by earned media generated from the PR campaign.

Exercises 136

Exercises Comparison Internal International 136

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. Customer Interviews Interviews are a more qualitative method of gathering data about your customers.

Survey 99

Survey Data Interviews Reddit 99

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. We’re glad you asked.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Mark My Words

NOVEMBER 21, 2019

As a masterclass in PR disaster, the interview will not be knocked off the top rank for some time. Designed as a PR exercise to dampen the flames, it did the opposite, igniting global negative headlines and a million social memes. Prince Andrew should have been counselled and he most likely was.

Exercises 60

Exercises Interviews Brand Branding 60

Karen Freberg

APRIL 27, 2022

I bring this up because this year has been the busiest for me (not just for class work and projects) – but media interviews. I did that a bit this year with some of the assignments I offered in my social media classes. It’s important to invest in this area as well in our work as professors and educators.

Exercises 101

Exercises Social Media Education Industry 101

Rock the Status Quo

OCTOBER 16, 2014

Who hasn’t had a client that becomes overly anxious at the thought of a live television interview? They might even walk out on the interview. If they aren’t on a live interview, helping them understand they are having a panic attack can help. They can do the breathing exercise until they feel back in control.

Interviews 239

Interviews Television Exercises Training 239

Flack's Revenge

DECEMBER 14, 2016

This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. Coverage in various categories (type of media or blog, quality of placement). The exercise gave me many options to explore. The Inquiry. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. For the best results, especially with the media, the customer should be depicted as the hero.

Case Study 122

Case Study Study Company B2B 122

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. The same basic rule applies when pitching a media contact. This goes for business writing as well as media pitching.

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely. Behavioral.

Storytelling 146

Storytelling Data B2C B2B 146

Prohibition

MARCH 27, 2020

Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows. Huthwaite International thought leadership podcast: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

5W PR

JANUARY 16, 2019

Read the full interview below! Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! Her advice for young PR professionals? Look for news in unexpected places.”

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. The more you exercise those creative muscles, the stronger they become. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. In this interview, Erik discusses moving from one media world to the next. When I work with a client, I try to consider their story in a visual way that not only makes for an excellent news pitch, but also doubles as compelling social media and web content.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Media Shift. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 28, 2016

The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. Commit to the writing — like an exercise regimen!

Writing 120

Writing Exercises System Interviews 120

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

I am sure you will find something interesting from this interview and take it for personal use. Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid.

Energy 52

Energy System Exercises Examples 52