Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Information spreads rapidly through social media, websites, and other online platforms. Inauthenticity can be quickly exposed and can lead to reputational damage.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 87

Employee Real Estate Video Internal 87

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line.

Social Media 239

Social Media Crisis Training Media 239

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Negative emotions, crises, personal events do not stop, depleting all internal resources? Do any physical exercise that pleases you.

Energy 52

Energy System Exercises Examples 52

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

MARCH 14, 2017

They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Media responses from every pitch? Face-to-face meetings?

Meeting 191

Meeting Agency Creativity Case Study 191

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We in PR must continue to do all we can to protect and defend our reputations as professionals. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mark My Words

JULY 4, 2018

Fully aware of his toxic reputation in the West, he put himself at the forefront of the championship’s promotion in a way perhaps only his bosom buddy Donald could rival. And what was the UK media to do but fall in line or miss out on the biggest sporting event of the year? But that is not the point of Putin’s world cup PR exercise.

Exercises 60

Exercises Sports Internal International 60

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Social media vs. more traditional means of communicating. The first step is to identify exactly who your key stakeholders are.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. This is How the Sorry State of Media Relations Ends. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? How does each stakeholder group prefer to consume their media? Developing a reputation based on transparency, authenticity, trust and credibility. Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PR in High Definition

APRIL 9, 2019

Internal Communications: Cockroaches tend to have small, close-knit teams, where Unicorns grow fast and departments can be quite decoupled from each other. Good collaboration, team spirit and communication can have a big impact on your external reputation – especially through tools like Glassdoor and Google reviews.

Communications 48

Communications Exercises Fashion Newspapers 48

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). triangles, rounded squares, ovals — you may not have any, but some do).

Company 84

Company Brand Branding How To 84

Karen Freberg

AUGUST 19, 2018

and of course the first time launching my solo new social media textbook. One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. That’s why I added online teaching, consulting, and contributions to blogs and media to the list of things to do.

Conference 46

Conference Exercises Social Media Internal 46

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. We ran a base newspaper.

Internal 67

Internal International Conference Public Affairs 67

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. And it can have repercussions on their reputation. Tailor your campaign to each country. Have a plan for the worst-case scenario.

Social Media 71

Social Media Exercises Banking Employee 71

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. ” Remembering Your Reputation. 5 Strategies to Prevent Security Breaches.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? The root of the problem is always internal. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

FEBRUARY 1, 2020

This is a resource-intensive process because, even then the company is able to lean somewhat on an established brand or reputation, they still have all the work ahead of them when it comes to giving consumers a reason to pay attention to the new brand, then, to make a buying decision, and tell their friends about it.

Brand 109

Brand Branding Publicity Consumer 109

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It also undermines the integrity of the purchasing process and can damage the reputation of your company.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

Mark My Words

JUNE 28, 2022

PR experts said she could now follow the example of the former White House intern who had an affair with Bill Clinton and has rehabilitated her image. CHAT SHOW DEBUT Amber Melville-Brown, a reputation and media lawyer with Withersworldwide, said that “it is not impossible that Ms Giuffre will find herself on the chat-show sofa.”

Interviews 60

Interviews Exercises Reputation Education 60

Buzzstream

NOVEMBER 10, 2020

It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach. Always ensure you use a reputable source that is as unbiased as possible. Photoshop and crop holding images for the website and social media. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164