Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The company immediately deprived all those participants of access to corporate resources and services. The announced numbers of layoffs in branded companies are impressive. The dismissal procedure lasted two minutes.

Reputation 52

Reputation Company How To Employee 52

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. And it starts with candid PR counsel and media training.

Employee 87

Employee Real Estate Video Internal 87

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Step 2: Create a Content Map.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. It also got me thinking more critically about the skills I’d need to succeed when I got there.

Exercises 113

Exercises Corporate Ethics Study 113

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. This year, social media played a very important role in encouraging the citizens of India to vote. But that’s when a smart social media campaign comes into play. not illicit) funds.

Social Media 89

Social Media Media Government Google 89

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. With that said, how do we start that conversation, you ask.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Negative emotions, crises, personal events do not stop, depleting all internal resources? Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid.

Energy 52

Energy System Exercises Examples 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. This is How the Sorry State of Media Relations Ends. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. This is an exercise that occurs over months and years.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? How does each stakeholder group prefer to consume their media? Neither are those dated table top exercises that organizations have grown accustom to over the years.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Social media vs. more traditional means of communicating. In fact, I have clients that, due to regulatory compliance, cannot use social media at all. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies? Set realistic expectations for the project or contract.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? And yeah, they have good media skills. As long as you are being true to yourself and serving your clients and the media with respect, you will not fail.

Travel 48

Travel Exercises Corporate Internal 48

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What story or stories are you most proud of?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well.

Internal 67

Internal International Conference Public Affairs 67

PR Conversations

OCTOBER 11, 2018

Instead of focussing all our working attention on dodging the bullets of corporate life and advancing our careers, we need to find out what we want out of life and take a series of practical steps to take control, at home and at work. Dr. Heather Yaxley. Taking no more time than we spend every day glued to our phones.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Owned media is the top area of emphasis, according to the findings. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. In today’s social media-driven world, a good crisis management strategy is more important than ever. Who needs crisis communication? So where do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Shift Communications

OCTOBER 14, 2016

executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. But savvy PR professionals will look for ways to demonstrate how their team’s work in earned and social media impacts the larger marketing mix. Media article referrals: Mostly everyone will agree that PR does indeed drive web traffic.

Measurement 60

Measurement How To Trade Shows Analytics 60

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news.

Trends 52

Trends Trade Shows Agency Communications 52

Reputation Us

JANUARY 4, 2016

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet. ” Remembering Your Reputation.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Sword and the Script

JULY 14, 2015

Every company is a media company. A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There really is something to the idea that every company is a media company. Writing and developing content on a consistent basis is like exercising. by Frank Strong. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. They are adding owned media, paid media, and shared media to their traditional earned media offering. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Though logging of billable hours doesn’t apply, the same fundamental value question is true on the corporate side of the table. The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” Updating the media list.

Industry 60

Industry Pitching Survey Twitter 60

PRSay

SEPTEMBER 14, 2017

Independent practitioner, corporate spokesperson, agency account executive. I would propose an alternative: Exercise bravery in silence. Our revenue models are driven by the mass and volume of the messages we place and secure in the media or the minds of consumers. Entertainment, technology, manufacturing, nonprofit.

Ethics 106

Ethics Nonprofit Exercises Radio 106