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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

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3 Strategies for Overcoming the Internal Struggle of Crisis Ready Resistance

Melissa Agnes

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

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11 Steps For Crisis Management

Prohibition

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management? What is the goal of crisis management?

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

Today, she is the s enior PR manager of global media relations at Amazon. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

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Facebook’s Cambridge Analytica Crisis Was Not Just Preventable—It Is A Giant Missed Opportunity

Melissa Agnes

Not only is this presenting the organization with severely impactful consequences and challenges that they now have to successfully navigate, but this whole situation is a giant missed opportunity for the social media leader. Had Facebook been crisis ready on this high-risk scenario, they would not be in crisis management mode today.

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