Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 116

Measurement Communications Survey Web 116

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques? We’re a long way from that now. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 108

Measurement How To Strategy Pitching 108

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 109

Measurement Video Technology Enterprise 109

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. These challenges can seem insurmountable with limited time and budgets.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

OCTOBER 25, 2016

The registration form for gated content , such as quite papers or webinars , are great examples. Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure.

Measurement 60

Measurement Marketing Web System 60

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). Take the story titled “Digital Detectives” , for example. Easy to scan. Big, popping visuals. It’s a pretty slick site. First thing you notice: Black background.

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. The first measure came from a business with a marketing automation system implemented. The first measure came from a business with a marketing automation system implemented. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

MAY 6, 2017

There’s a caveat: “If someone spends an hour watching TV (for example) and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium, and hence as 2 hours of total media time.”. 3) Context in measurements. Good measurements include the flow of traffic, conversions, leads and sales.

Measurement 66

Measurement Marketing Survey Advertising 66

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. A good free example is Facebook’s audience insights that provides you a more detailed look at what a page’s fans like and dislike from TV shows, popstars to sports teams.

Measurement 62

Measurement Marketing SEO B2C 62

PR 20/20

MARCH 8, 2023

Example commands include: Quick status updates , such as, "How many tasks are assigned to me?" Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." Lead management , including "Add contact ted@lasso.com with a note: will be in Boston next week."

Tools 85

Tools Web Examples Report 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. For example, if you are a football blogger, you shouldn’t be linking to a cooking site.

How To 62

How To Google SEO Pitching 62

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

JUNE 14, 2017

Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 65

Measurement Video Technology Enterprise 65

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Editor’s Note: Definitely! ), I’ll be sharing examples here of how the PESO model can drive real business results, and transform your public relations programs. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Take COVID vaccinations as an example. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. For example, create a group on LinkedIn or Facebook and take an active part. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Other goals might include building engagement, increasing web traffic or generating sales leads. Identify clear measures of success. Prioritize quality over quantity.

Social Media 62

Social Media Strategy Media Nonprofit 62

NewsWhip

FEBRUARY 15, 2024

The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts?

How To 78

How To Reputation Analysis Technology 78