Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. PR Measurement Lessons from Election Day. While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold.

Customer Service 68

Customer Service Social Media Resources Government 68

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 7, 2020

For example, I applied a filter to change the search results to only those where the “T” in tenable is capitalized. For example, you can filter the media types, choose sources to include or exclude and select the region and language. However, this gave me a chance to work with the filters. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. Why would you do this? Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale.

Marketing 60

Marketing B2B Local Customer Service 60

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Is this the time to pound away on better customer service? These may cover unique product attributes, expertise, pricing or service—or some combination of these. These may cover unique product attributes, expertise, pricing or service—or some combination of these.

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. – 11:15 a.m. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 19, 2017

Check out our home page example below. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Plus, click into individual contacts to view all recent engagements (latest web page viewed, emails and calls, etc) and make a more informed sales pitch.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference. Seeking out new channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. For example, it partners with publishers directly and LexisNexis. They are working through some of the paywall challenges – hoping to balance customer needs and cost. You can change theme, logos, hero images, for example.

Tools 160

Tools Media Software Analysis 160

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Prohibition

AUGUST 4, 2021

If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something.

Reputation 62

Reputation Company Engineering Banking 62

PR Fuel

NOVEMBER 13, 2018

The vast majority of the world uses the web. Think about that – right now there’s a person on every single continent, in every single country, in every single city, using the web. Your customers do as well. They like to stay in their “corners” of the web – why do you think Facebook became so popular, after all?

Customer Service 40

Customer Service Web Energy Company 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

Here are some examples of awkward organisational conversations on the internet. The social web is often described as the largest market research exercise that no one ever commissioned. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93