Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Healthcare 78

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. He joined PRSA in 1994. Photo credit: pureradiancephoto ].

Crisis 164

Crisis Ethics Publicity Marketing 164

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Shift Communications

JUNE 28, 2022

But an organization cannot always participate in the public conversation in the same way an individual would. Does the best path to action start in the public conversation? Are there steps you could take internally before speaking publicly? We all want to do the right thing and support the causes that are important to us.

Employee 124

Employee Local Community Policies 124

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Stuart Bruce

NOVEMBER 1, 2017

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. so that the system you devise complies with them.

Measurement 68

Measurement Publicity Case Study Government 68

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 3 Ways PR and HR can Team up to Attract Talent. 3) Training events or skills showcase.

Resources 78

Resources Creativity Publicity Local 78

PR Fuel

MAY 31, 2022

A press release can help you battle negative publicity. The first thing in a business crisis is to get the correct information out to the public. It’s also crucial in your publicity campaign to write about what you don’t know. Show the public you are in control through your written press release.

Crisis Management 91

Crisis Management Crisis Local System 91

Landis PR

AUGUST 8, 2022

For example, the day that there’s a major flood isn’t the time to launch your drought-resistant landscaping kit. A real-world example from Landis Communications; we held the announcement of major medical news that would affect mothers and children when a labor strike was looming at major maternity hospitals. .

Local 98

Local Examples Internal International 98

Landis PR

OCTOBER 11, 2021

Before you begin publicizing an event, you need to align marketing, sales and PR goals. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . What about promoting events for your company or client?

Local 98

Local Newspapers Sports Video 98

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Invest in relationships.

Local 216

Local Government Community Corporate 216

PRSay

JULY 16, 2020

During a 30-year career in communications and marketing, Campbell has worked for eight different CEOs as a member of the executive team responsible for public relations, marketing, and employee communication. It’s natural for us to think, for example, about how each audience might react to CEO’s decisions.

Leadership 163

Leadership Meeting Employee Internal 163

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time. He joined PRSA in 1994.

Internal 143

Internal International Conference Fashion 143

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. You need to determine your objectives and identify your audience, for example.

Real Estate 120

Real Estate Agriculture Local Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. .

Internal 323

Internal International How To Media 323

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

NewsWhip

OCTOBER 23, 2020

For those unfamiliar, Hill+Knowlton Strategies is one of the largest public relations consulting companies, with over 80 offices across 40 countries. DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners.

Local 78

Local Analysis Measurement Data 78

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. A TV station had requested an interview with one particular family being helped locally. A top-tier publication may contact the PR team with an inbound request, and it’s a terrific opportunity that falls into our lap.

Interviews 160

Interviews Media Local Privacy 160

Stuart Bruce

JUNE 5, 2014

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out.

Newspapers 128

Newspapers Agency Government Local 128

Reputation Us

SEPTEMBER 25, 2019

Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. For example: “I appreciate the opportunity to respond. In New York, N.Y.,

Reputation 60

Reputation Publicity Crisis Media 60

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. Over the past couple of years, autonomous agents have been introduced as the main user interface in airports such as Dubai International Airport , Dulles International Airport , and Logan International Airport.

Hotels 198

Hotels Mobile Travel Automotive 198

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Take a little time to celebrate, then let the real work begin.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

OCTOBER 20, 2020

What’s important is that the brand leaders, starting with the CEO and its board, lead by example. An encouraging finding during the survey was what the study called “believers,” internal influencers who embraced the company’s brand purpose and held the vision of how that purpose could speed up both societal and business impact.

Brand 88

Brand Branding Survey Study 88

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. They might even provide select data to the public, to be more transparent.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

JULY 13, 2018

Wiltshire Council crisis communications team Laurie Bell and her communication team at Wiltshire Council became the centre of the communication response effort, working with Downing Street, the military, police, NHS and local stakeholders. Public Health England said the overall risk to the public from the nerve agent is low.

Crisis 60

Crisis Government Local Crisis Communications 60

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 38) “Publicity.”. 8) “Consult, coach, teach.”.

Employee 149

Employee Print Writing Survey 149

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Newhouse School of Public Communications, Jamie Ward, Ph.D. ,

Social Media 117

Social Media Conference Media Corporate 117

PRSay

MAY 16, 2017

While many of the PR classics such as press releases and videos might still provide the information your public needs, it’s important for us to also adapt to a world of shrinking attention spans and constant social media usage. And in the end, don’t forget: spring cleaning your PR tactics can be a big task.

Social Media 99

Social Media Government Community Local 99

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees.

Meeting 96

Meeting Training Ethics Government 96